Mobile: Page 205
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Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Pexels
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Cadbury's scannable chocolate boxes activate a video message from a loved one
The creative Valentine's Day boxes show how packaging can transform a product into a personalized experience through a smartphone.
By Robert Williams • Feb. 13, 2018 -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018 -
Honda
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
Opinion
Measuring digital video effectiveness is a minefield for brands
With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.
By Stephen Upstone • Feb. 13, 2018 -
IAB: Direct brands snap up larger share of growth
Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.
By Erica Sweeney • Feb. 13, 2018 -
IAB
Deep DiveWhat Unilever's CMO really said about Google and Facebook
No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week.
By Peter Adams • Feb. 13, 2018 -
KFC / Edelman
KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day
The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.
By Erica Sweeney • Feb. 12, 2018 -
YouTube adopts new policies to move more decisively against rogue creators
The video-sharing site acknowledged that it has been slow to address some situations in the past.
By Robert Williams • Feb. 12, 2018 -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Sports Illustrated swimsuit issue comes to life in AR/VR
The magazine created a World Lens for exclusive use on Snapchat.
By Robert Williams • Feb. 12, 2018 -
Report: Snap targets Instagram advertisers with free ads on Snapchat
The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.
By Robert Williams • Feb. 12, 2018 -
Apple's short film shot on iPhone X goes viral in China
"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.
By Erica Sweeney • Feb. 12, 2018 -
Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis
The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.
By Erica Sweeney • Feb. 12, 2018 -
Will 2018 be a better year for ad agencies?
A new report suggests a rebound is coming, driven by a 4% to 5% increase in global ad spend and large advertisers giving more work to creative shops.
By Erica Sweeney • Feb. 12, 2018 -
Walmart revamps mobile app with auto 'Store Assistant' mode
The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.
By Robert Williams • Feb. 9, 2018 -
Dunkin' Brands expands blueprint for mobile ordering, loyalty growth
The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points.
By Robert Williams • Feb. 9, 2018 -
Pinterest's Lens combines visual and text search
The image-collecting platform's Lens feature has more than doubled usage in the past year.
By Robert Williams • Feb. 9, 2018
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