Mobile: Page 204
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Allbirds
Trendy Allbirds brand sells special shoe collection only on Instagram
More brands are beginning to sell exclusive products directly to consumers through social media.
By Robert Williams • March 5, 2018 -
Pond's sees 5% sales bump from geofenced campaign targeting commuters
Ads were served in 45 locations urging women to photograph designated posters and see the perils of air pollution to skin.
By Robert Williams • March 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Smirnoff's Spotify API balances playlists to equally represent female, male musicians
The new Equalizer tool analyzes what users have listened to over the past six months and then offers a tailored playlist where both genders are represented.
By Erica Sweeney • March 5, 2018 -
Getty Images
Amazon adds app-based photo confirmation for deliveries
Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.
By Dan O'Shea • March 5, 2018 -
Brian Warmoth
Report: Amazon to stop selling Google's Nest products
The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.
By Erica Sweeney • March 5, 2018 -
Opinion
Is social media encouraging brands to become more political?
Lessons for marketers from #BoycottNRA and the age of hashtag activism, according to Stephanie Newby, CEO of Crimson Hexagon.
By Stephanie Newby • March 2, 2018 -
Emirates Vacations' digital display ads integrate chatbots that give travel recommendations
Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.
By Erica Sweeney • March 2, 2018 -
Lyft
Lyft green lights loyalty program for business riders
People can now accrue credits from work-related rides to use toward free ones on their personal time.
By Robert Williams • March 2, 2018 -
Rakuten rolls out cryptocurrency for loyalty program
The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions.
By Robert Williams • March 2, 2018 -
Samsung pairs AR with Bixby voice assistant platform
The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.
By Dan O'Shea • March 2, 2018 -
Facebook Messenger expands test of self-serve ad tool for SMBs
Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.
By Robert Williams • March 2, 2018 -
Facebook ends test of split News Feed
The social network said results showed users don't want publishers in one feed and friends in another.
By Robert Williams • March 2, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Cody Boteler/Marketing Dive
Placed now offers open-source mobile location data for businesses
The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.
By Robert Williams • March 1, 2018 -
Adobe: Smartphone visits grow more valuable for retailers
Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts.
By Robert Williams • March 1, 2018 -
Mastercard pilots QR payments bot on Messenger
The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.
By Robert Williams • March 1, 2018 -
Study: Voice shopping will surge 1900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
Chinese tourists take mobile payment habits overseas
About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.
By Dan O'Shea • March 1, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
Getty Images
Google tests Flutter SDK for better cross-platform apps
The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.
By Robert Williams • Feb. 28, 2018 -
Amazon buys 'smart' doorbell maker Ring
This is the e-commerce giant's second-largest acquisition after Whole Foods.
By Robert Williams • Feb. 28, 2018 -
Snapchat downloads leap despite protests against latest redesign
First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.
By Robert Williams • Feb. 28, 2018 -
Ford, Domino's expand driverless delivery tests to Miami
The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.
By Erica Sweeney • Feb. 28, 2018
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