Mobile: Page 20

  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • Impossible Foods boxes
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    Courtesy of Impossible Foods
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    Impossible Foods goes small for Earth Day

    The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

    By • April 20, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple boosts services pitch with savings account, AR/VR headset perks

    The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

    By Aaron Baar • April 20, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
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    Courtesy of Kind Snacks
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    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
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    Retrieved from American Eagle on April 14, 2023
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    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • An image tied to Pinterest's announcement that it would be adding new safety protocols for its younger users, including parental control functions.
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    Courtesy of Pinterest
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    Pinterest latest to add additional safety protocols for younger users

    New parental controls and user safeguards follow an NBC News investigation revealing how predators have been exploiting photos of children.

    By • April 13, 2023
  • An image of a white building with red stripes and KFC branding.
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    Moses Robinson via Getty Images
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    KFC franchisee launches texting engagement program

    KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

    By Aneurin Canham-Clyne • April 13, 2023
  • A digital billboard in New York City promoting Shake Shack's White Truffle Menu
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    Courtesy of Shake Shack
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    Shake Shack launches New York truffle hunt with QR code billboards

    Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

    By Aaron Baar • April 13, 2023
  • Teens in circle holding smart mobile phones of different colors.
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    Stock via Getty Images
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    IAB: Digital ad growth hits bottleneck as landscape diversifies

    The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

    By • April 13, 2023
  • A woman watches a legal program on her tablet
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    simpson33 via Getty Images
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    Ad-supported media engagement slips as consumers cut back, report finds

    PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

    By • April 10, 2023
  • Domino's integration with Apple CarPlay
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    Courtesy of Domino's
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    Domino’s gasses up in-car ordering with Apple CarPlay integration

    The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.

    By • April 10, 2023
  • Young smiling person using mobile phone at home while packing a suitcase.
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    SimonSkafar via Getty Images
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    Expedia integrates ChatGPT into mobile travel app

    The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

    By Aaron Baar • April 6, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok remains top social app for teens despite drop in favorability, study finds

    Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

    By • April 6, 2023
  • A mural by Phoebe Cornog at 740 W Randolph Street in Chicago’s West Loop as part of Tripadvisor and the San Diego Tourism Authority's "The Sunny Side of Things" campaign.
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    Courtesy of Tripadvisor
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    Tripadvisor pairs AR with street murals to promote San Diego

    The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

    By Aaron Baar • March 30, 2023
  • Shake Shack and Super Mario Bros Movie collaboration logo
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    Courtesy of Shake Shack
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    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

    By • March 30, 2023
  • Two people clink glasses in front of a ferris wheel.
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    Courtesy of Campari Group
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    Aperol heads to Coachella with digital-driven gathering hub

    The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

    By • March 29, 2023
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    yaoinlove via Getty Images
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    McDonald’s is the latest QSR to embrace geofencing

    The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

    By Emma Liem Beckett • March 28, 2023
  • Anheuser-Busch building exterior
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    Joe Raedle via Getty Images
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    AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

    Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.

    By • March 27, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
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    Courtesy of Molson Coors Beverage Company
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    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Victor Cruz appears in an ad for Krystal
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    Courtesy of Krysal
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    Krystal puts Side Chiks in March Madness bracket on TikTok

    Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

    By • March 23, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By • March 23, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By Lara Ewen • March 23, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company
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    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By • March 22, 2023
  • TikTok MLS
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    Retrieved from TikTok on March 18, 2023
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    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By • March 20, 2023