Mobile: Page 198
-
Facebook puts data privacy burden on developers, but Mozilla still pulls ads
Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.
By Chantal Tode , Erica Sweeney • March 22, 2018 -
More marketing, IT dollars pouring into mobile
Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.
By Dan O'Shea • March 22, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
NBA signs content deal with meditation app Headspace
The two will share jointly-produced content on the NBA's social media platforms, which the league reports have more than 1.4 billion likes and followers globally.
By Robert Williams • March 22, 2018 -
Kia drives 21% conversion rate with chatbot 'Kian'
Results delivered by the Facebook Messenger bot are 3x what the carmaker sees on its main website, Kia.com.
By Robert Williams • March 22, 2018 -
Google's ARCore growth spurs more than 60 app releases
EBay, Ikea, Lowe's and Pottery Barn are among the brands flaunting new immersive mobile features built with the platform.
By Robert Williams • March 21, 2018 -
Ikea's app helps housemates agree on furniture in YouTube show
People can also play the "Matchers Keepers" game at home in the Place app with a partner.
By Robert Williams • March 21, 2018 -
Instagram expands shoppable posts in 8 countries
Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.
By Robert Williams • March 21, 2018 -
Warner Bros.
Warner Bros. readies 'Rampage' debut with AR game
"Rampage: AR Unleashed" lets fans see their surroundings torn apart by giant, feral animals.
By Robert Williams • March 21, 2018 -
Chipotle taps former Taco Bell exec as CMO
At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.
By Erica Sweeney • March 21, 2018 -
Getty Images
Report: Facebook faces FTC probe over handling of user data
The social giant's rough week continues, as CEO Mark Zuckerberg and COO Sheryl Sandberg were also reportedly absent for an internal briefing about its role in the Cambridge Analytica scandal.
By Erica Sweeney • March 21, 2018 -
Getty Images
Google commits $300M to new initiative supporting publishers, quality journalism
The effort includes programs to fight the spread of misinformation online and also bolster news outlets' revenue streams via a subscription tool.
By Erica Sweeney • March 21, 2018 -
Opinion
3 ways to build flexibility into brand standards
Companies with strict brand standards will find their approach is too narrow for the demands of today's omnichannel marketplace, writes LRA's Senior Manager Zachary Conen.
By Zachary Conen • March 20, 2018 -
Lowe's
Deep DiveWhy Lowe's is doubling down on AR for mobile
The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.
By Corinne Ruff • March 20, 2018 -
Shopify brings Google Pay to its mobile checkout
The commerce platform aims to ramp up its mobile experience after finding that more than 70% of its traffic comes from smartphones or tablets.
By Robert Williams • March 20, 2018 -
Google readies cross-platform 'Shopping Actions' to take on Amazon
Target, an early partner, said shoppers will soon be able to link their Target.com and Google accounts for a more personalized and intuitive experience.
By Robert Williams • March 20, 2018 -
Diageo serves up mixology skills on Amazon Alexa
The voice-enabled app offers bar recommendations and cocktail recipe suggestions, including hip-hop celebrity Snoop Dogg's drink of choice.
By Robert Williams • March 20, 2018 -
Paramount unveils AR beauty experience for 'Sherlock Gnomes'
The movie studio partnered with Perfect to add movie-themed features to the YouCam apps.
By Robert Williams • March 20, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018 -
Getty Images
Study: Men less likely to embrace shopping disruptors like mobile, Amazon
Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers.
By Erica Sweeney • March 20, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Uber
Uber pauses all AV testing following fatal collision
The self-driving car reportedly struck a woman late Sunday night in Tempe, AZ. She later died of her injuries.
By Kristin Musulin • March 19, 2018 -
Report: Twitter plans to ban cryptocurrency ads
The microblogging platform is following similar moves by Facebook and Google to restrict ads for digital coins.
By Robert Williams • March 19, 2018 -
Knorr's AI-powered tool serves up recipes based on a user's Instagram
"Eat Your Feed" scans users' posts to provide personalized recipe suggestions that include at least one Knorr ingredient.
By Robert Williams • March 19, 2018 -
L'Oréal buys AR beauty tech startup Modiface
The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.
By Robert Williams • March 19, 2018
Previous
