Mobile: Page 197
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PR Newswire/Weight Watchers
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018 -
EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Minute Maid lauds family imperfections in social campaign
The juice brand's #thisisGOOD promotion urges parents to share pictures that aren't staged or "Instagram-ready."
By Robert Williams • April 11, 2018 -
HQ Trivia cashes in with new social features, Dwayne Johnson appearance
The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."
By Robert Williams • April 11, 2018 -
Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018 -
IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018 -
Cheetos
Deep Dive8 mobile marketing winners and losers from Q1
Nike was a three-time victor on mobile in the first few months of the year while McDonald's and Mercedes-Benz struggled to get on the scoreboard.
By Shane Schick • April 11, 2018 -
American Express runs geotargeted ads on top of NYC taxis
When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for.
By Erica Sweeney • April 11, 2018 -
PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018 -
Google chats up Coachella fans with voice features, Pixel photo booths
Festival-goers can access lineups, artist interviews and visitor guides, play Coachella-themed trivia and create a personalized schedule for the two-weekend event.
By Robert Williams • April 10, 2018 -
Getty Images
Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018 -
American Express supports new brand platform with heavy podcast, mobile push
The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts.
By Erica Sweeney • April 10, 2018 -
Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
Getty Images
Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 9, 2018 -
Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 9, 2018 -
Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 9, 2018 -
Pokémon Go promotes Earth Day cleanup events with in-game rewards
Players at 40 events around the world can unlock rewards based on the number of participants on April 22.
By Robert Williams • April 9, 2018 -
Polyvore shuts down following acquisition by Ssense
Loyal fans of the fashion app are voicing their disappointment on social media.
By Robert Williams • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 6, 2018 -
Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 6, 2018 -
Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 6, 2018 -
Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 6, 2018 -
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018
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