Google buys GIF-sharing app Tenor

The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands. 

By Robert Williams • March 28, 2018

Study: 45% plan to use Facebook less amid Cambridge Analytica scandal

When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."

By Erica Sweeney • March 28, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

How Mars Wrigley turns social sentiment into real-time opportunities for Goodnessknows

The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 147% engagement rate.

By Dianna Christe • March 28, 2018

Google expands mobile-first indexing after 1.5 years of testing

The search giant will notify websites that have been shifted to the new system in its Search Console.

By Robert Williams • March 27, 2018

JPMorgan creates Alexa skill for professional investors

The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.

By Robert Williams • March 27, 2018

Citi will open iPhone app to non-customers in bid to grow digital presence

The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.

By Robert Williams • March 27, 2018

Warner Bros., Nike are first brands to sponsor popular HQ Trivia app

Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads. 

By Robert Williams • March 27, 2018

'Micro visits' rise at Whole Foods stores with Amazon Lockers

According to inMarket, visits lasting between three and five minutes were up 11% at locations featuring the lockers, compared to 7% for stores without them.

By Jeff Wells • March 27, 2018

YouTube TV signs on as first-ever presenting sponsor for NBA Finals

Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are. 

By Erica Sweeney • March 27, 2018

Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers

There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.

By Erica Sweeney • March 27, 2018

Report: Snap quietly acquired a 3-D game startup last May

The PlayCanvas acquisition may mean Snapchat plans to add casual gaming to its platform.

By Robert Williams • March 26, 2018

2M Spotify users downloaded a hacked app to block ads

The music-streaming company offered up the information and adjusted its user metrics to account for the fraudulent activity ahead of its IPO next week.

By Robert Williams • March 26, 2018

Starbucks tests Wi-Fi sign-up that asks for email addresses

The coffee chain seeks a way to connect with 60 million U.S. customers who don't belong to its loyalty program.

By Robert Williams • March 26, 2018

Today's mobile gaming ads: Why it's time for brands to think again

Outdated misconceptions and an expected growth surge point to why marketers should focus more on mobile gaming's highly engaged audience, writes deltaDNA's CEO. 

By Mark Robinson • March 26, 2018

NBA lets some fans stream a live game's final quarter for 99 cents

Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.

By Erica Sweeney • March 26, 2018

Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad

More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.

By Erica Sweeney • March 26, 2018

6 email marketing tricks GDPR will (thankfully) wipe out

New consumer data privacy rules are an opportunity for marketers to reset customer relationships based on freely-given, informed consent that builds trust, writes SmartFocus CMO Sarah Taylor.

By Sarah Taylor • March 26, 2018

Snapchat debuts 2 ways to target ads by location

Marketers can reach users based on the type of location they are near and distance around a point on a map.

By Robert Williams • March 23, 2018

Home Depot expands 'Shop the Look' with Pinterest

The hardware chain added more than 100,000 shoppable home décor products to the platform.

By Robert Williams • March 23, 2018

Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy. 

By Peter Adams , Chantal Tode • March 23, 2018

Google Assistant now makes P2P payments

Android and iOS phone users can request a payment to be made to their contacts using Google Pay. 

By Robert Williams • March 23, 2018

Report: Google buys camera company Lytro

The pioneer in immersive photography could support the search giant's efforts in VR and with smartphone hardware.

By Robert Williams • March 22, 2018

Glenlivet partners with Shazam on AR tasting experience

Tasters will be scored on how well they detect The Glenlivet Code's ingredients, and can see how they measure up against peers on social media.

By Robert Williams • March 22, 2018

Digital ad spend will reach 50% of total ad sales in 2018, forecast says

The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.

By Erica Sweeney • March 22, 2018

Facebook puts data privacy burden on developers, but Mozilla still pulls ads

Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.  

By Chantal Tode , Erica Sweeney • March 22, 2018