Mobile: Page 199
-
Deep Dive
How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce
A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.
By Chantal Tode • March 19, 2018 -
Nike takes gamification to the next level with sneaker try-on game
Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.
By Daphne Howland • March 19, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Two-thirds of consumers with voice-powered devices don't use them for purchases, study says
More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.
By Erica Sweeney • March 19, 2018 -
Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
'Bridezillas' pop-up museum boosts WE tv social engagement by 178%
Among the content generated from the experience, 60% came from Instagram, and the total effort earned the network 800 million impressions.
By Erica Sweeney • March 19, 2018 -
Snap's value drops $800M after Rihanna urges fans to delete app
The pop star slammed Snapchat for approving an ad that appeared to joke about domestic violence.
By Robert Williams • March 16, 2018 -
Buffalo Wild Wings cooks up wheel game for location-based promotion
Customers can check in to restaurants in March Madness host cities via the chain's Blazin' Rewards app to spin the wheel and build teams.
By Robert Williams • March 16, 2018 -
Bud Light offers free beer to Denver Broncos mobile fans
The brand is offering an additional rebate of 25 cents off drafts to give fans a "quarter back" during the NFL's free agency period.
By Robert Williams • March 16, 2018 -
Facebook, Google tout new ad opportunities in mobile games
As casual games go mainstream, the platforms are offering more ways for marketers to place ads.
By Robert Williams • March 16, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018 -
Twitter is reportedly developing a camera-first feature to rival Snapchat
A change in emphasis from text to video and images could ramp up competition between the mobile-first platforms for ad dollars.
By Robert Williams • March 15, 2018 -
Dunkin' Donuts adds voice ordering through Google Assistant
After customers make a hands-free order, Google Maps will determine the distance and estimated time to reach the closest location for pickup.
By Robert Williams • March 15, 2018 -
Deep Dive
Monotype's Nadine Chahine on the impact of language evolution for mobile brands
In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.
By Natalie Black (Koltun) • March 15, 2018 -
Macy's CEO outlines plans for mobile checkout
The latest trick in the retailer's ongoing recovery effort is an in-store mobile checkout designed to relieve a major pain point for customers.
By Dan O'Shea • March 15, 2018 -
Report: Facebook to debut video news by summer
The social network is testing partnerships with about 10 publishers to create video news programming for Watch.
By Robert Williams • March 15, 2018 -
Dos Equis tries to keep things 'Interesante' without Most Interesting Man
A new campaign encourages beer drinkers to embellish their own feats, and is supported with digital, social and out-of-home activations.
By Erica Sweeney • March 15, 2018 -
Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience
"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.
By Erica Sweeney • March 15, 2018 -
7-Eleven's 1M points giveaway accepts chatbot entries
The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.
By Robert Williams • March 14, 2018 -
Tapjoy
20th Century Fox boosts views for 'Ferdinand' with gamified ads
The film studio's in-app mobile campaign saw video completion rates of 97% with ads followed by interactive games.
By Robert Williams • March 14, 2018 -
Study: Just 25% of Instagram influencers are compliant with FTC rules
Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.
By Robert Williams • March 14, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018 -
Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration
When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner.
By Erica Sweeney • March 14, 2018 -
Austin boosts tourism with targeted mobile ad, interactive map
The city's tourism agency and AdTheorent saw an 11% engagement rate and 1.5% visitation rate from "drive and fly markets" after people saw a banner ad.
By Robert Williams • March 13, 2018 -
Apple ramps up news content with Texture acquisition
The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."
By Robert Williams • March 13, 2018
Previous
