Mobile: Page 196
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Deep Dive
5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
By Natalie Black (Koltun) • April 16, 2018 -
Netflix's 'Lost in Space' unveils Google smart-speaker adventure
The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.
By Robert Williams • April 16, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Sweetarts asks fans to share their passions using gummy candies
Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes.
By Erica Sweeney • April 16, 2018 -
Nat Geo, Will Smith host first Instagram Live chat from space station
The star phoned the International Space Station on Thursday for the publisher's docu-series "One Strange Rock."
By Robert Williams • April 13, 2018 -
Opinion
Why rewarded video could be the next programmatic frontier
Opt-in, rewarded video will deliver a new type of data that could help inform future programmatic buys, writes OpenX's Maggie Mesa.
By Maggie Mesa • April 13, 2018 -
Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
By Robert Williams • April 13, 2018 -
Why Taco Bell has 29x more reactions than Wendy's on Facebook
While Wendy's is known for flinging quips at competitors on social, the taco chain takes a more holistic approach to reaching mobile-savvy millennials.
By Robert Williams • April 13, 2018 -
Study: 48% of shoppers ready for voice recognition security
Voice recognition for identity verification could help retailers turn customer service calls into more positive experiences.
By Dan O'Shea • April 13, 2018 -
Audi sponsors souped up ESPN sports app
The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.
By Robert Williams • April 13, 2018 -
Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%
The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.
By Erica Sweeney • April 13, 2018 -
Report: Apple's HomePod looks like a bust as company cuts sales forecasts
Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.
By Erica Sweeney • April 13, 2018 -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
Fred Segal
Fred Segal, Mastercard partner for shoppable windows
Shoppers can also browse and buy items on their smartphone through a link sent via text message.
By Daphne Howland • April 12, 2018 -
Molson beer, Boston Pizza offer Stanley Cup fantasy draft on mobile
Both companies aim to strengthen their association with hockey by offering prizes to fans during the weeks-long playoffs.
By Robert Williams • April 12, 2018 -
Report: Snapchat experiments with commerce for publishers
The company has stepped up broader efforts to appease publishers as they work to monetize their content.
By Robert Williams • April 12, 2018 -
LinkedIn partners with Tenor to add GIFs to messaging
The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.
By Robert Williams • April 12, 2018 -
Mountain Dew's Twitch chatbot attracted 190K viewers
The soda brand saw a 265% jump in fans from the video platform for gamers' first-ever branded bot.
By Robert Williams • April 12, 2018 -
Lincoln explores how to be a 'Good Man' with Ne-Yo
The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model.
By Erica Sweeney • April 12, 2018 -
PR Newswire/Weight Watchers
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018 -
EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
Minute Maid lauds family imperfections in social campaign
The juice brand's #thisisGOOD promotion urges parents to share pictures that aren't staged or "Instagram-ready."
By Robert Williams • April 11, 2018 -
HQ Trivia cashes in with new social features, Dwayne Johnson appearance
The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."
By Robert Williams • April 11, 2018 -
Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018 -
IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018
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