Mobile: Page 196
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Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 4, 2018 -
Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 4, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 4, 2018 -
'Friends,' 'Full House' intros re-imagined as 8-bit animations for 'Ready Player One' promo
Warner Bros. is riding the '80s and '90s nostalgia craze with clips posted on YouTube, Facebook and Snapchat.
By Erica Sweeney • April 4, 2018 -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
Cathay Pacific's 360-degree ads outperform all prior campaigns
The airline saw gains in several key audience metrics, including unaided awareness, favorability and preference for the brand.
By Robert Williams • April 3, 2018 -
Domino's mobile game puts players at the center of its latest TV commercial
"Piece of the Pie Pursuit" also lets loyalty customers win points that can be redeemed for free food.
By Robert Williams • April 3, 2018 -
Little Caesars expands mobile-driven Pizza Portal
The pizza chain added self-service pick-up stations at 55 locations run by franchise operator Sizzling Platter.
By Robert Williams • April 3, 2018 -
Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 3, 2018 -
Deep Dive
After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018 -
Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Snapchat celebrates Easter with AR egg hunt, April Fools' prank
The image-messaging app rolled out a geolocation game for users to collect virtual eggs.
By Robert Williams • April 2, 2018 -
Waldo hides in Google Maps for April Fools' prank
The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game.
By Erica Sweeney • April 2, 2018 -
Lowe's, Hilton test Apple's privacy-focused business chat
Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.
By Robert Williams • April 1, 2018 -
Report: Facebook delays smart speaker after privacy outrage
Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.
By Robert Williams • March 29, 2018 -
Waze extends local ad program for small businesses
The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.
By Robert Williams • March 29, 2018 -
LinkedIn
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
Getty Images
Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Red Bull pitches Snapcode-ready cans to baseball fans ahead of Opening Day
The limited-edition packaging lets Snapchat users unlock AR experiences and filters featuring MLB star Kris Bryant.
By Robert Williams • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
Honda drops April Fools' Day app for people glued to their phone
A cheeky video shows how the fictional app helps pedestrians avoid colliding with nearby threats and evade awkward social interactions without having to look up from their device.
By Robert Williams • March 29, 2018 -
Turner readies pay-per-game sports streaming service
The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.
By Robert Williams • March 28, 2018 -
Barnes & Noble debuts book discovery social network
Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.
By Robert Williams • March 28, 2018 -
Apple adds Pencil support for lowest-cost iPad in school push
The tech giant also debuted software to appeal to teachers and students in classrooms.
By Robert Williams • March 28, 2018
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