Mobile: Page 195
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Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
Report: Snap quietly acquired a 3-D game startup last May
The PlayCanvas acquisition may mean Snapchat plans to add casual gaming to its platform.
By Robert Williams • March 26, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
2M Spotify users downloaded a hacked app to block ads
The music-streaming company offered up the information and adjusted its user metrics to account for the fraudulent activity ahead of its IPO next week.
By Robert Williams • March 26, 2018 -
Starbucks tests Wi-Fi sign-up that asks for email addresses
The coffee chain seeks a way to connect with 60 million U.S. customers who don't belong to its loyalty program.
By Robert Williams • March 26, 2018 -
Opinion
Today's mobile gaming ads: Why it's time for brands to think again
Outdated misconceptions and an expected growth surge point to why marketers should focus more on mobile gaming's highly engaged audience, writes deltaDNA's CEO.
By Mark Robinson • March 26, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad
More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.
By Erica Sweeney • March 26, 2018 -
Opinion
6 email marketing tricks GDPR will (thankfully) wipe out
New consumer data privacy rules are an opportunity for marketers to reset customer relationships based on freely-given, informed consent that builds trust, writes SmartFocus CMO Sarah Taylor.
By Sarah Taylor • March 26, 2018 -
Snapchat debuts 2 ways to target ads by location
Marketers can reach users based on the type of location they are near and distance around a point on a map.
By Robert Williams • March 23, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Google Assistant now makes P2P payments
Android and iOS phone users can request a payment to be made to their contacts using Google Pay.
By Robert Williams • March 23, 2018 -
Report: Google buys camera company Lytro
The pioneer in immersive photography could support the search giant's efforts in VR and with smartphone hardware.
By Robert Williams • March 22, 2018 -
Glenlivet partners with Shazam on AR tasting experience
Tasters will be scored on how well they detect The Glenlivet Code's ingredients, and can see how they measure up against peers on social media.
By Robert Williams • March 22, 2018 -
Digital ad spend will reach 50% of total ad sales in 2018, forecast says
The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.
By Erica Sweeney • March 22, 2018 -
Facebook puts data privacy burden on developers, but Mozilla still pulls ads
Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.
By Chantal Tode , Erica Sweeney • March 22, 2018 -
More marketing, IT dollars pouring into mobile
Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.
By Dan O'Shea • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
NBA signs content deal with meditation app Headspace
The two will share jointly-produced content on the NBA's social media platforms, which the league reports have more than 1.4 billion likes and followers globally.
By Robert Williams • March 22, 2018 -
Kia drives 21% conversion rate with chatbot 'Kian'
Results delivered by the Facebook Messenger bot are 3x what the carmaker sees on its main website, Kia.com.
By Robert Williams • March 22, 2018 -
Google's ARCore growth spurs more than 60 app releases
EBay, Ikea, Lowe's and Pottery Barn are among the brands flaunting new immersive mobile features built with the platform.
By Robert Williams • March 21, 2018 -
Ikea's app helps housemates agree on furniture in YouTube show
People can also play the "Matchers Keepers" game at home in the Place app with a partner.
By Robert Williams • March 21, 2018 -
Instagram expands shoppable posts in 8 countries
Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.
By Robert Williams • March 21, 2018 -
Warner Bros.
Warner Bros. readies 'Rampage' debut with AR game
"Rampage: AR Unleashed" lets fans see their surroundings torn apart by giant, feral animals.
By Robert Williams • March 21, 2018 -
Chipotle taps former Taco Bell exec as CMO
At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.
By Erica Sweeney • March 21, 2018
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