After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping

Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?

By Natalie Koltun • April 3, 2018

Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns

The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable. 

By Erica Sweeney • April 3, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Jeep lets viewers ride the waves with World Surf League 360-degree experience

Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions." 

By Erica Sweeney • April 3, 2018

Snapchat celebrates Easter with AR egg hunt, April Fools' prank

The image-messaging app rolled out a geolocation game for users to collect virtual eggs.

By Robert Williams • April 2, 2018

Waldo hides in Google Maps for April Fools' prank

The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game. 

By Erica Sweeney • April 2, 2018

Lowe's, Hilton test Apple's privacy-focused business chat

Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.

By Robert Williams • April 1, 2018

Report: Facebook delays smart speaker after privacy outrage

Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.

By Robert Williams • March 29, 2018

Waze extends local ad program for small businesses

The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.

By Robert Williams • March 29, 2018

LinkedIn accelerates video push with native ads, content for company pages

More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found. 

By Erica Sweeney • March 29, 2018

Facebook kills ad targeting program based on third-party data

Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.

By Chantal Tode • March 29, 2018

Red Bull pitches Snapcode-ready cans to baseball fans ahead of Opening Day

The limited-edition packaging lets Snapchat users unlock AR experiences and filters featuring MLB star Kris Bryant.

By Robert Williams • March 29, 2018

Porsche delivers car customization through new haptic ad format

Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle. 

By Erica Sweeney • March 29, 2018

Honda drops April Fools' Day app for people glued to their phone

A cheeky video shows how the fictional app helps pedestrians avoid colliding with nearby threats and evade awkward social interactions without having to look up from their device.

By Robert Williams • March 29, 2018

Turner readies pay-per-game sports streaming service

The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.

By Robert Williams • March 28, 2018

Barnes & Noble debuts book discovery social network

Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.

By Robert Williams • March 28, 2018

Apple adds Pencil support for lowest-cost iPad in school push

The tech giant also debuted software to appeal to teachers and students in classrooms.

By Robert Williams • March 28, 2018

Google buys GIF-sharing app Tenor

The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands. 

By Robert Williams • March 28, 2018

Study: 45% plan to use Facebook less amid Cambridge Analytica scandal

When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."

By Erica Sweeney • March 28, 2018

How Mars Wrigley turns social sentiment into real-time opportunities for Goodnessknows

The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 147% engagement rate.

By Dianna Christe • March 28, 2018

Google expands mobile-first indexing after 1.5 years of testing

The search giant will notify websites that have been shifted to the new system in its Search Console.

By Robert Williams • March 27, 2018

JPMorgan creates Alexa skill for professional investors

The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.

By Robert Williams • March 27, 2018

Citi will open iPhone app to non-customers in bid to grow digital presence

The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.

By Robert Williams • March 27, 2018

Warner Bros., Nike are first brands to sponsor popular HQ Trivia app

Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads. 

By Robert Williams • March 27, 2018

'Micro visits' rise at Whole Foods stores with Amazon Lockers

According to inMarket, visits lasting between three and five minutes were up 11% at locations featuring the lockers, compared to 7% for stores without them.

By Jeff Wells • March 27, 2018

YouTube TV signs on as first-ever presenting sponsor for NBA Finals

Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are. 

By Erica Sweeney • March 27, 2018