Audi sponsors souped up ESPN sports app

The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.

By Robert Williams • April 13, 2018

Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%

The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.

By Erica Sweeney • April 13, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Report: Apple's HomePod looks like a bust as company cuts sales forecasts

Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.

By Erica Sweeney • April 13, 2018

Heinz asks Twitter if America really needs 'Mayochup'

If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S. 

By Erica Sweeney • April 13, 2018

Captain Morgan sets sights on Spotify, Facebook to reach young drinkers

The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users. 

By Erica Sweeney • April 13, 2018

Fred Segal, Mastercard partner for shoppable windows

Shoppers can also browse and buy items on their smartphone through a link sent via text message.

By Daphne Howland • April 12, 2018

Molson beer, Boston Pizza offer Stanley Cup fantasy draft on mobile

Both companies aim to strengthen their association with hockey by offering prizes to fans during the weeks-long playoffs.

By Robert Williams • April 12, 2018

Report: Snapchat experiments with commerce for publishers

The company has stepped up broader efforts to appease publishers as they work to monetize their content.

By Robert Williams • April 12, 2018

LinkedIn partners with Tenor to add GIFs to messaging

The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.

By Robert Williams • April 12, 2018

Mountain Dew's Twitch chatbot attracted 190K viewers

The soda brand saw a 265% jump in fans from the video platform for gamers' first-ever branded bot.

By Robert Williams • April 12, 2018

Lincoln explores how to be a 'Good Man' with Ne-Yo

The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model. 

By Erica Sweeney • April 12, 2018

DJ Khaled backs off booze brand posts following watchdog complaints

Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal. 

By Erica Sweeney • April 12, 2018

EMarketer: Native ad growth will dip to 31% this year

The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile. 

By Erica Sweeney • April 12, 2018

Minute Maid lauds family imperfections in social campaign

The juice brand's #thisisGOOD promotion urges parents to share pictures that aren't staged or "Instagram-ready."

By Robert Williams • April 11, 2018

HQ Trivia cashes in with new social features, Dwayne Johnson appearance

The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."

By Robert Williams • April 11, 2018

Forrester: US mobile sales jumped 29% to $153B last year

About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.

By Robert Williams • April 11, 2018

IAB Tech Lab releases in-app ad measurement platform

ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.

By Robert Williams • April 11, 2018

8 mobile marketing winners and losers from Q1

Nike was a three-time victor on mobile in the first few months of the year while McDonald's and Mercedes-Benz struggled to get on the scoreboard.

By Shane Schick • April 11, 2018

American Express runs geotargeted ads on top of NYC taxis

When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for. 

By Erica Sweeney • April 11, 2018

PayPal readies rollout of traditional banking services

The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."

By Robert Williams • April 10, 2018

Google chats up Coachella fans with voice features, Pixel photo booths

Festival-goers can access lineups, artist interviews and visitor guides, play Coachella-themed trivia and create a personalized schedule for the two-weekend event.

By Robert Williams • April 10, 2018

Study: US programmatic ad spending to rise 28% this year

Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.

By Robert Williams • April 10, 2018

American Express supports new brand platform with heavy podcast, mobile push

The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts. 

By Erica Sweeney • April 10, 2018

Study: Pillsbury, Puma top brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Facebook suspends more data firms over privacy scandal

AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.

By Robert Williams • April 9, 2018