YouTube narrows gap with TV via new ad sales strategies

Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred. 

By Peter Adams • May 1, 2018

Cherry Cola Oreos, anyone? Cookie fans can again vote on brand's next flavor

Kettle Corn and Piña ​Colada variants are also options people can jockey for using the #MyOreoCreation hashtag on social media. 

By Erica Sweeney • May 1, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin

Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon. 

By Erica Sweeney • May 1, 2018

Google Assistant outperforms Alexa, Cortana, Siri again

Cortana was the only assistant to improve accuracy year-over-year, moving from 86% to 92%, while Alexa made the largest gains in questions attempted.

By Alex Hickey • April 30, 2018

Marriott targets Chinese tourists on Alibaba's mobile travel app

A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.

By Robert Williams • April 30, 2018

Orange County Soccer Club's loyalty app delivers rewards for checking in

Users can also access a Fan Cam that lets game attendees share images and videos.

By Robert Williams • April 30, 2018

T-Mobile's $26B bid for Sprint could accelerate 5G innovation

The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.

By Robert Williams • April 30, 2018

Discovery, Swedish Fish partner on 'Shark Week' mobile game

"Chomped" hopes to hook fans of the TV programming and keep them engaged as they await the July 22 kickoff.

By Robert Williams • April 30, 2018

Starbucks will spotlight afternoons to win more loyalty members

About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program. 

By Erica Sweeney • April 30, 2018

MLB pitches Home Run Derby across VR platforms, mobile and in-stadium

Baseball fans can test their slugging ability in immersive re-creations of real stadiums.

By Robert Williams • April 27, 2018

Amazon bringing memory, natural conversation capabilities to Alexa

By reducing friction in interactions, the new features will allow the assistant to better engage with users.

By Dan O'Shea • April 27, 2018

Snapchat preps test of unskippable 6-second ads

The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.

By Robert Williams • April 27, 2018

Citibank: Mobile banking use is up 25% in the last year

A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.

By Robert Williams • April 27, 2018

Dunkin' plans to drive visibility to mobile ordering after Q1 growth

Advertising at the Winter Olympics helped drive a record-high percentage of mobile orders in the first few months of 2018, executives said in a conference call on Thursday.

By Robert Williams • April 27, 2018

IAB: Brands' original digital video efforts attract wider, more diverse audience

Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found. 

By Erica Sweeney • April 27, 2018

Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody

A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018

Harley-Davidson interns share cross-country motorcycle trip on social

The #FindYourFreedom interns will chronicle their summer-long journey through videos, photos and blogs and manage the brand's online community.

By Robert Williams • April 26, 2018

WhatsApp ups minimum user age in Europe ahead of GDPR

The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.

By Robert Williams • April 26, 2018

Hilton Honors app becomes in-room remote for TV, lighting

Guests can also access free Showtime programming via a specially designed app.

By Robert Williams • April 26, 2018

Amazon releases kid-focused Echo Dot, special Alexa version

The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.

By Dan O'Shea • April 26, 2018

Facebook posts large Q1 ad revenue gains despite data privacy scandal

So far, it appears that advertisers and consumers are sticking with the platform. 

By Erica Sweeney • April 26, 2018

Apps and social media platforms lack brand intimacy, study finds

The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM. 

By Erica Sweeney • April 26, 2018

Study: 21% of marketers pull back ad spend due to poor digital measurement

Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable. 

By Erica Sweeney • April 26, 2018

Dormify plots pop-ups ahead of back-to-school season

The college and dorm supplies company is just the latest online retailer to seek out at least temporary digs in real life.

By Daphne Howland • April 26, 2018

Domino's lets AI assistant 'Dom' handle incoming phone orders

The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."

By Robert Williams • April 25, 2018