Mobile: Page 192
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Study: 92% of marketers plan to ramp up Instagram influencer efforts
The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.
By Robert Williams • April 24, 2018 -
EU investigates Apple's proposed takeover of Shazam
A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.
By Robert Williams • April 24, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Samsung brings 6 pilot episodes to Gear VR
The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.
By Robert Williams • April 24, 2018 -
Natori boosts social media sales 76% from AI
The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.
By Robert Williams • April 24, 2018 -
Google's Q1 ad revenues surge even as Alphabet bets heavily in other areas
The company's ad sales may be protected from the fallout around the Cambridge Analytica scandal because the business is focused on search, which Google insists relies on limited information.
By Chantal Tode , Erica Sweeney • April 24, 2018 -
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018 -
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Podcast
Conversational Commerce: At Lowe's, digital development isn't all about that tech
Augmented reality, virtual reality and artificial intelligence are all defining the home improvement retailer's future. But there's one thing that's more important.
By Corinne Ruff • April 23, 2018 -
Coty peers into retail's future with blended-reality mirror
While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.
By Robert Williams • April 23, 2018 -
Getty
Study: Privacy concerns could weigh heavily on mobile ad targeting
Fraud could increase if advertisers look to other targeting tactics due to privacy concerns with mobile ID.
By Robert Williams • April 23, 2018 -
Report: Google works on Chat service to replace Allo
The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.
By Robert Williams • April 23, 2018 -
KFC resurrects George Hamilton's Extra Crispy Colonel to promote similarly crispy sandwich
The brand ribs social media-addled lifestyles with a new menu item that can be held in one hand while snapping selfies for the 'gram with the other.
By Erica Sweeney • April 23, 2018 -
EMarketer: Ad spending on mobile to surpass TV this year
Mobile commerce is some of the fuel that's driving the strong growth in the ad space.
By Robert Williams • April 20, 2018 -
Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Netflix brings vertical video teasers to mobile
The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.
By Robert Williams • April 20, 2018 -
Bareburger's AR menu brings fresh meaning to 'playing with food'
The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.
By Robert Williams • April 20, 2018 -
Report: Google plans sponsored how-to videos for digital assistant
Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.
By Robert Williams • April 20, 2018 -
Walmart arms Lawn & Garden staff with mobile POS
The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.
By Dan O'Shea • April 20, 2018 -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Facebook reboots app reviews after temporary pause
The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.
By Robert Williams • April 19, 2018 -
Verve will exit EU markets as GDPR deadline looms
The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.
By Robert Williams • April 19, 2018 -
Adidas, Coty try on Snapchat's new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018 -
Study: 71% of voice searchers don't make purchases
The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment.
By Robert Williams • April 19, 2018 -
Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
By Erica Sweeney • April 19, 2018 -
Unsplash
OpinionHow brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
By Maureen Polo • April 18, 2018 -
Opinion
5 tips to boost customer engagement with native ads
Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.
By Courtney McKlveen • April 18, 2018
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