Mobile: Page 192
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Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Fred Segal
Fred Segal, Mastercard partner for shoppable windows
Shoppers can also browse and buy items on their smartphone through a link sent via text message.
By Daphne Howland • April 12, 2018 -
Molson beer, Boston Pizza offer Stanley Cup fantasy draft on mobile
Both companies aim to strengthen their association with hockey by offering prizes to fans during the weeks-long playoffs.
By Robert Williams • April 12, 2018 -
Report: Snapchat experiments with commerce for publishers
The company has stepped up broader efforts to appease publishers as they work to monetize their content.
By Robert Williams • April 12, 2018 -
LinkedIn partners with Tenor to add GIFs to messaging
The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.
By Robert Williams • April 12, 2018 -
Mountain Dew's Twitch chatbot attracted 190K viewers
The soda brand saw a 265% jump in fans from the video platform for gamers' first-ever branded bot.
By Robert Williams • April 12, 2018 -
Lincoln explores how to be a 'Good Man' with Ne-Yo
The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model.
By Erica Sweeney • April 12, 2018 -
PR Newswire/Weight Watchers
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018 -
EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
Minute Maid lauds family imperfections in social campaign
The juice brand's #thisisGOOD promotion urges parents to share pictures that aren't staged or "Instagram-ready."
By Robert Williams • April 11, 2018 -
HQ Trivia cashes in with new social features, Dwayne Johnson appearance
The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."
By Robert Williams • April 11, 2018 -
Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018 -
IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018 -
Cheetos
Deep Dive8 mobile marketing winners and losers from Q1
Nike was a three-time victor on mobile in the first few months of the year while McDonald's and Mercedes-Benz struggled to get on the scoreboard.
By Shane Schick • April 11, 2018 -
American Express runs geotargeted ads on top of NYC taxis
When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for.
By Erica Sweeney • April 11, 2018 -
PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018 -
Google chats up Coachella fans with voice features, Pixel photo booths
Festival-goers can access lineups, artist interviews and visitor guides, play Coachella-themed trivia and create a personalized schedule for the two-weekend event.
By Robert Williams • April 10, 2018 -
Getty Images
Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018 -
American Express supports new brand platform with heavy podcast, mobile push
The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts.
By Erica Sweeney • April 10, 2018 -
Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
Getty Images
Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 9, 2018 -
Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 9, 2018 -
Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 9, 2018 -
Pokémon Go promotes Earth Day cleanup events with in-game rewards
Players at 40 events around the world can unlock rewards based on the number of participants on April 22.
By Robert Williams • April 9, 2018
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