Mobile: Page 191
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Abercrombie drove 40K people to stores with E! Snapchat integration
The retailer, in the midst of a brand refresh, partnered with makeover show "Face Forward" on a campaign that lifted purchase intent by 4.5%.
By Peter Adams • May 16, 2018 -
Kool-Aid crashes Snapchat, Giphy to target teens
The beverage brand added photo filters and shareable animations alongside videos to promote new carbonated drinks ahead of summer.
By Robert Williams • May 15, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Amazon tests retargeting ads in strike at Google, Criteo
Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on.
By Erica Sweeney • May 15, 2018 -
Amazon Go stores reportedly coming to San Francisco, Chicago
The cashier-less store concept is expanding beyond its flagship Seattle location, but will the cost of the technology prove to be a barrier?
By Alicia Kelso • May 15, 2018 -
Uber preps test of 30-minute food delivery by drone
Companies including the ride-hailing service, Alphabet and FedEx won partnerships with the government for a test drone program.
By Robert Williams • May 15, 2018 -
YouCam drives personalized beauty consultations with live advisers
Once a user is connected by video call from the app, advisers can display looks and products virtually on themselves or on the face of callers.
By Robert Williams • May 15, 2018 -
Q&A
KFC's CMO talks building trust, Amazon's Twitch and mobile trends
Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game.
By Peter Adams • May 15, 2018 -
Budweiser returns as sponsor of Cavaliers' AR hoops app
Fans can shoot virtual basketballs with "Deep in The Q" at live games or by scanning the beer brand's cans or bottles to activate the app.
By Robert Williams • May 14, 2018 -
Dixie's monster-themed AR game encourages better brushing habits
Blippar's mobile app interacts with paper cups to activate games like exploring outer space's "molar system" and lets kids earn prizes.
By Robert Williams • May 14, 2018 -
Minor League Baseball
Minor League Baseball readies bilingual fan chatbot on Messenger
The service will rely on artificial intelligence to answer fans' questions in English and Spanish.
By Robert Williams • May 14, 2018 -
Report: Facebook is developing its own cryptocurrency
The technology could support virtual payments for more secure transactions.
By Erica Sweeney • May 14, 2018 -
ABC News adds AR photo features for royal wedding
Those who share images on social media with the #RoyalWeddingAR hashtag could be featured on "Good Morning America" before Saturday's festivities.
By Robert Williams • May 14, 2018 -
Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show
The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts.
By Erica Sweeney • May 14, 2018 -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Visa brings Zlatan Ibrahimović, influencers to the World Cup
In a first for Visa, five football, fashion and lifestyle influencers from around the world will play an integral role in the new global marketing campaign.
By Robert Williams • May 11, 2018 -
Opinion
Will Google or Amazon win the race for online retail domination?
Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.
By Andreas Reiffen • May 11, 2018 -
Burger King polled Instagram fans to crowdsource the 'InstaWhopper'
Without any paid media, the effort from the chain's division in Spain earned 270,000 interactions in less than three hours.
By Robert Williams • May 11, 2018 -
Study: Snapchat sees precipitous drop in millennial user sentiment
The app's redesign may have damaged two years' worth of positive feelings among young adults, YouGov found.
By Robert Williams • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Apple pulls apps that share users' location data without consent
The news comes as the start date for the EU's strict privacy rules, GDPR, approaches.
By Robert Williams • May 10, 2018 -
Mobile ad fraud rates double, with shopping apps hardest hit
Damage from mobile ad fraud approaches $5 billion, and e-commerce apps represent 40% of the fraud tracked by Adjust.
By Dan Alaimo • May 10, 2018 -
Amazon transforms model houses into Alexa-powered smart homes
New Experience Centers showcase how people can control everything from TVs and lights to doorbells and thermostats with voice commands.
By Robert Williams • May 10, 2018 -
Google brings shared AR experiences to mobile
The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.
By Robert Williams • May 10, 2018 -
Drawbridge sells media unit to Gimbal, exits adtech space
The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.
By Robert Williams • May 9, 2018 -
Instagram's action buttons add several partners including OpenTable, Fandango
A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram.
By Robert Williams • May 9, 2018
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