Mobile: Page 190
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Patrón's Alexa skill generates 6K sessions each month
The majority of people who interacted with the voice feature that serves up cocktail recipes were repeat users.
By Robert Williams • May 21, 2018 -
Facebook tests influencer search engine for marketers
Creators can set up a portfolio with their audience size, metrics and samples of branded content.
By Erica Sweeney • May 21, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Sprint extends Evelyn the robot storyline with TV campaign, social video series
The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year.
By Erica Sweeney • May 21, 2018 -
P&G's role as top personal care marketer in digital under pressure, study finds
Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content.
By Erica Sweeney • May 21, 2018 -
Study: Lyft picks up more younger customers than Uber
According to the report, about 78% of people who downloaded Lyft in the past six months are under 34.
By Robert Williams • May 18, 2018 -
P&G boosts market share by leveraging mobile subscriber data
Despite a hard-to-reach, developing market in Indonesia, the packaged-goods giant's campaign for a new Pantene shampoo found success with targeted mobile ads.
By Robert Williams • May 18, 2018 -
Facebook Stories to test ads as user count tops 150M
The full-screen ads will be 5- to 15-second videos that users can skip.
By Robert Williams • May 18, 2018 -
Study: Amazon's Q1 smart speaker market share plummets
While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.
By Erica Sweeney • May 18, 2018 -
M.Gemi drives sales, social following with Instagram Live shoe drops
The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.
By Robert Williams • May 18, 2018 -
Taco Bell brings back 'steal a game' free taco promo for NBA Finals
This season's giveaway might feel stale given more innovative approaches taken by the fast-food chain around similar recent promotions.
By Erica Sweeney • May 18, 2018 -
Twitch to host 48-hour 'SNL' marathon in lead-up to season finale
As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.
By Erica Sweeney • May 18, 2018 -
Column
Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018 -
Dove, Entertainment Weekly partner on AR magazine cover
Scanning the cover ad with a smartphone activates the beauty brand's anti-bullying film.
By Robert Williams • May 17, 2018 -
Snapchat's programmatic AR ads make headway
More than 100 advertisers have bought the ads on the messaging platform.
By Robert Williams • May 17, 2018 -
Target taps YouCam for virtual beauty concierge service
The retailer is helping customers shop for cosmetics in store and on mobile through text, chat and AR tech.
By Daphne Howland • May 17, 2018 -
Paramount releases 360-degree GIFs for 'Mission Impossible: Fallout'
The studio is trying out Gfycat's new short-form looping videos that have immersive features.
By Robert Williams • May 17, 2018 -
Starbucks caffeinates China strategy with more social gifting, AR
The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.
By Erica Sweeney • May 17, 2018 -
Stoli designs custom font for fans to share in campaign around self-expression
"Loud and Clear" features collaborations with a number of artists, including the Oscar-winning composer Hans Zimmer and graphic designer Tyrsa.
By Erica Sweeney • May 17, 2018 -
Mountain Dew explores Kevin Hart's mind to find what gets him hyped up
The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more.
By Erica Sweeney • May 17, 2018 -
Snapchat's 6-second video ads now can't be skipped
The social media app joins companies like Facebook in implementing more advertiser-friendly policies, despite past resistance.
By Robert Williams • May 16, 2018 -
Walmart drops mobile Scan & Go checkout
The failed test highlights a key challenge for the retailer in competing with Amazon to convince shoppers to adopt next-generation store experiences.
By Natalie Black (Koltun) , Robert Williams • May 16, 2018 -
Study: Millennial travelers' Instagram use has grown 375% since 2013
While Google remains the top travel website, Instagram's role could expand following the recent introduction of action buttons for booking travel-related tickets.
By Erica Sweeney • May 16, 2018 -
Deep Dive
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
By Shane Schick • May 16, 2018 -
Spotify
Spotify goes Hollywood with fake film trailers, dating app romance
"Love What You Love" promotes the music-streaming service's updated free version and arrives on the heels of its April IPO.
By Erica Sweeney • May 16, 2018 -
Macy's steps into summer with new Instagram look, dedicated men's page and more
The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers.
By Erica Sweeney • May 16, 2018
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