Mobile: Page 190
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Forrester: Mobile shopping stalls as payment hinders growth
The share of U.S. online sales on smartphones dipped 7 percentage points in 2017, while e-commerce overall jumped 14%.
By Robert Williams • May 7, 2018 -
Honda tracks racing legacy on social media
The carmaker is celebrating the racing world's biggest month with a #MayMotorsports campaign.
By Robert Williams • May 7, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Fandango lets moviegoers order tickets on Google Assistant
The feature debuted on May 4, also known as "Star Wars Day," with advance ticket sales for the latest film in the franchise.
By Robert Williams • May 7, 2018 -
Samsung Pay adds image search to drive purchases
Bixby Shopping now lets users search for products via photo, and the company plans to add cash back rewards to the payment platform.
By Dan O'Shea • May 4, 2018 -
Instagram tests in-app payment feature
Letting users buy products on the same platform on which they browse is the latest step in the app's push toward mobile commerce.
By Robert Williams • May 4, 2018 -
Amazon opens premium content sales on Alexa to all developers
SyFy Wire has added subscription access to weekly podcasts and Volley's Yes Sire game released an expansion pack to purchase for Alexa.
By Robert Williams • May 4, 2018 -
Marketers ring in Star Wars' May the Fourth with social media contests
Promotions focused on user-generated content arrive ahead of the theatrical release of "Solo: A Star Wars Story" on May 25.
By Erica Sweeney • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
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Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018 -
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Smaato integrates with Amazon Publisher Services
Publishers using the platform now use a programmatic exchange to run ads for mobile users.
By Robert Williams • May 3, 2018 -
Getty Images
Report: Google backs social-gaming startup
Arcade will focus on mobile gaming with friends as part of the search giant's effort to create new businesses.
By Robert Williams • May 3, 2018 -
Bloomberg: Amazon will incentivize retailers to adopt payment system
The move fits into a broader strategy that demonstrates the e-commerce giant's commitment to boost use of Amazon Pay.
By Robert Williams • May 3, 2018 -
Under Armour, Steph Curry bring real-time trivia to NBA playoffs
Steph IQ resembles the popular HQ Trivia app and aims to leverage the fandom around the Golden State Warriors player.
By Robert Williams • May 3, 2018 -
Burger King
Burger King lets fans in Romania trade plane boarding passes for Whoppers
A promotion was inspired by the fact that the only restaurant location in the country is past the Bucharest International Airport's security check.
By Erica Sweeney • May 3, 2018 -
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Snapchat backtracks on redesign after it disrupts Q1 sales, user growth
The messaging app's parent company Snap fails to gain advertising ground on Google and Facebook as its recent redesign frustrated users.
By Robert Williams • May 2, 2018 -
Apple's services revenue surges 31% in Q2
IPhone sales rose 2.9%, reflecting the company's growth story shift from hardware to app sales, music streaming, cloud storage and mobile payments.
By Robert Williams • May 2, 2018 -
Sephora, Nike test AR on Messenger as Facebook draws on immersive filters
Facebook is doubling down on augmented reality for brands with new offerings on Messenger and Instagram.
By Robert Williams • May 2, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018 -
Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo
Ride-hailing discounts can be accessed via a scannable Facebook Messenger code on packages of chips and guacamole from the PepsiCo brands.
By Robert Williams • May 1, 2018 -
Google, NBCUniversal partner on original VR content
"Saturday Night Live" and "Vanderpump Rules" are among the first planned immersive, multi-episode productions.
By Robert Williams • May 1, 2018 -
McDonald's CEO: App adoption rates 'pretty low'
The burger chain plans to focus on improving the app, which has mostly boosted curbside pickup.
By Robert Williams • May 1, 2018 -
Barneys tunes into the podcast craze
The luxury department store plans to launch a show that will interview designers and hair stylists on their experiences in the fashion world.
By Corinne Ruff • May 1, 2018
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