Mobile: Page 189
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ABC News adds AR photo features for royal wedding
Those who share images on social media with the #RoyalWeddingAR hashtag could be featured on "Good Morning America" before Saturday's festivities.
By Robert Williams • May 14, 2018 -
Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show
The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts.
By Erica Sweeney • May 14, 2018 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Visa brings Zlatan Ibrahimović, influencers to the World Cup
In a first for Visa, five football, fashion and lifestyle influencers from around the world will play an integral role in the new global marketing campaign.
By Robert Williams • May 11, 2018 -
Opinion
Will Google or Amazon win the race for online retail domination?
Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.
By Andreas Reiffen • May 11, 2018 -
Burger King polled Instagram fans to crowdsource the 'InstaWhopper'
Without any paid media, the effort from the chain's division in Spain earned 270,000 interactions in less than three hours.
By Robert Williams • May 11, 2018 -
Study: Snapchat sees precipitous drop in millennial user sentiment
The app's redesign may have damaged two years' worth of positive feelings among young adults, YouGov found.
By Robert Williams • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Apple pulls apps that share users' location data without consent
The news comes as the start date for the EU's strict privacy rules, GDPR, approaches.
By Robert Williams • May 10, 2018 -
Mobile ad fraud rates double, with shopping apps hardest hit
Damage from mobile ad fraud approaches $5 billion, and e-commerce apps represent 40% of the fraud tracked by Adjust.
By Dan Alaimo • May 10, 2018 -
Amazon transforms model houses into Alexa-powered smart homes
New Experience Centers showcase how people can control everything from TVs and lights to doorbells and thermostats with voice commands.
By Robert Williams • May 10, 2018 -
Google brings shared AR experiences to mobile
The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.
By Robert Williams • May 10, 2018 -
Drawbridge sells media unit to Gimbal, exits adtech space
The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.
By Robert Williams • May 9, 2018 -
Instagram's action buttons add several partners including OpenTable, Fandango
A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram.
By Robert Williams • May 9, 2018 -
Google puts AI at core of mobile users' interactions with businesses
Starting this summer, Android phone owners can tell Google Assistant to place their usual Starbucks order, one of the developments announced at I/O.
By Robert Williams • May 9, 2018 -
ESPN casts a wide net in ads for new streaming app
College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.
By Dianna Christe • May 9, 2018 -
Walmart shutters delivery partnerships with Uber, Lyft
It's possible Walmart partners Postmates and DoorDash will replace the ride-hailing services for grocery delivery.
By Robert Williams • May 9, 2018 -
Budweiser flies into World Cup with fleet of beer delivery drones
The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament.
By Erica Sweeney • May 9, 2018 -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
Study: Google to dominate local search ad market
Google and YouTube will generate $19 billion in local ad sales, BIA Advisory Services estimated.
By Robert Williams • May 8, 2018 -
'Deadpool' swings into 7-Eleven with AR game
By scanning special "zapcodes" with their smartphone, customers can unlock virtual messages, doodles and bonus loyalty points in stores.
By Robert Williams • May 8, 2018 -
Study points to growth of mobile-based AI shopping assistants
In a retail future dominated by AI, AR and VR, smart assistants could become the norm for coming generations.
By Dan Alaimo • May 8, 2018 -
Energizer Bunny 'still going' with new iMessage sticker pack
The animated stickers aim to modernize the iconic mascot to reach a younger audience — one that typically prefers using chat apps over phone calls.
By Robert Williams • May 8, 2018 -
How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Report: Snap pulls licensing fees from publishers
Publishers on Snapchat Discover will now have to depend on ad revenue alone.
By Robert Williams • May 7, 2018