Mobile: Page 189
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Discovery, Swedish Fish partner on 'Shark Week' mobile game
"Chomped" hopes to hook fans of the TV programming and keep them engaged as they await the July 22 kickoff.
By Robert Williams • April 30, 2018 -
Starbucks will spotlight afternoons to win more loyalty members
About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program.
By Erica Sweeney • April 30, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
MLB pitches Home Run Derby across VR platforms, mobile and in-stadium
Baseball fans can test their slugging ability in immersive re-creations of real stadiums.
By Robert Williams • April 27, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018 -
Snapchat preps test of unskippable 6-second ads
The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.
By Robert Williams • April 27, 2018 -
Citibank: Mobile banking use is up 25% in the last year
A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.
By Robert Williams • April 27, 2018 -
Dunkin' plans to drive visibility to mobile ordering after Q1 growth
Advertising at the Winter Olympics helped drive a record-high percentage of mobile orders in the first few months of 2018, executives said in a conference call on Thursday.
By Robert Williams • April 27, 2018 -
IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Koltun • April 27, 2018 -
Harley-Davidson interns share cross-country motorcycle trip on social
The #FindYourFreedom interns will chronicle their summer-long journey through videos, photos and blogs and manage the brand's online community.
By Robert Williams • April 26, 2018 -
WhatsApp ups minimum user age in Europe ahead of GDPR
The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.
By Robert Williams • April 26, 2018 -
Hilton Honors app becomes in-room remote for TV, lighting
Guests can also access free Showtime programming via a specially designed app.
By Robert Williams • April 26, 2018 -
Amazon releases kid-focused Echo Dot, special Alexa version
The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.
By Dan O'Shea • April 26, 2018 -
Facebook posts large Q1 ad revenue gains despite data privacy scandal
So far, it appears that advertisers and consumers are sticking with the platform.
By Erica Sweeney • April 26, 2018 -
mobile apps, social media
Apps and social media platforms lack brand intimacy, study finds
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Study: 21% of marketers pull back ad spend due to poor digital measurement
Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.
By Erica Sweeney • April 26, 2018 -
Dormify
Dormify plots pop-ups ahead of back-to-school season
The college and dorm supplies company is just the latest online retailer to seek out at least temporary digs in real life.
By Daphne Howland • April 26, 2018 -
Domino's lets AI assistant 'Dom' handle incoming phone orders
The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."
By Robert Williams • April 25, 2018 -
Viacom targets teens in expanded Snapchat partnership
The media giant will produce original shows and more Our Stories from MTV, BET and Comedy Central for the social app's Discover page.
By Robert Williams • April 25, 2018 -
Twitter rolls out new emojis for NFL Draft
New NFL and team logo emojis will appear when football fans post the hashtag #NFLDraft and their favorite players' names.
By Robert Williams • April 25, 2018 -
Spotify touts better ad targeting with app update
Revamped iOS and Android apps give the music streaming service's 90 million unpaid listeners more control of their music choices.
By Robert Williams • April 25, 2018 -
Outdoor Voices hits the trails for its AR shopping app
People can unlock the virtual experience and view a new activewear collection while on designated running routes.
By Daphne Howland • April 25, 2018 -
Study: 92% of marketers plan to ramp up Instagram influencer efforts
The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.
By Robert Williams • April 24, 2018 -
EU investigates Apple's proposed takeover of Shazam
A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.
By Robert Williams • April 24, 2018 -
Samsung brings 6 pilot episodes to Gear VR
The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.
By Robert Williams • April 24, 2018
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