Mobile: Page 177
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Verizon pulls plug on Go90 mobile streaming
The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.
By Robert Williams • July 2, 2018 -
California adopts privacy law aimed at protecting consumer data
The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft.
By Erica Sweeney • July 2, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Facebook, Twitter ramp up ad transparency efforts
The social giants seek to make political ads more open to user scrutiny, but Facebook's new system is causing delays and frustrations in posting content.
By Robert Williams • June 29, 2018 -
Column
Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.
By Peter Adams , Natalie Koltun , Chris Kelly • June 29, 2018 -
LinkedIn adds QR codes for offline networking
The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.
By Robert Williams • June 29, 2018 -
White Castle
White Castle hypes Chicken Rings with Facebook Live home shopping show
Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.
By Erica Sweeney • June 29, 2018 -
Report: Snap readies gaming platform for fall debut
According to The Information's unnamed sources, Snap is already signing on game publishers.
By Robert Williams • June 28, 2018 -
PadSquad
Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories
Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.
By Robert Williams • June 28, 2018 -
Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz
A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."
By Erica Sweeney • June 28, 2018 -
Facebook's Instant Article subscription test shows 'promising' results
People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.
By Robert Williams • June 28, 2018 -
Bacardi
Bacardi tests Instagram's IGTV with fan-directed music video
Dance duo Les Twins will ask users on Friday to vote on the video's locations, choreography and camera angles as they film in real time.
By Robert Williams • June 28, 2018 -
Getty Images
Google streamlines ad products, winding down AdWords, DoubleClick branding
The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.
By Erica Sweeney • June 28, 2018 -
Lyft
Netflix reteams with Lyft for 'GLOW' limo rides
The streaming giant promotes the second season of its women's wrestling sitcom with branded rides this weekend.
By Chris Kelly • June 27, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Getty Images
Facebook reverses ban on cryptocurrency ads
While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.
By Robert Williams • June 27, 2018 -
IBM readies Facebook Messenger chatbot for Wimbledon
The Watson-powered bot can answer fans' questions about scores, news and players.
By Robert Williams • June 27, 2018 -
Universal brings 'Jurassic World' to an Alexa audio game
Players use their voices to move through the six-chapter, choose-your-own-adventure story.
By Robert Williams • June 27, 2018 -
Poor in-store technology dings consumer confidence in restaurant brands, study finds
More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times.
By Erica Sweeney • June 27, 2018 -
Opinion
3 ways marketers can tap into micro-movements
Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.
By Ted Sabarese • June 27, 2018 -
Venmo debuts debit card
A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.
By Dan O'Shea • June 26, 2018 -
Study: Smartphones almost as popular as TVs in US homes
For the first time, the top three most frequently owned tech products are now devices with screens.
By Robert Williams • June 26, 2018 -
Whistle Sports
Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series
"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions.
By Erica Sweeney • June 26, 2018 -
Billie
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
MLB fan data signals power of location marketing
Gravy Analytics studied baseball stadiums, brands that sponsor them and visitors to determine how well each sponsor targeted their desired audience.
By Robert Williams • June 26, 2018 -
CBS extends NFL mobile streaming deal through 2022
Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.
By Robert Williams • June 26, 2018
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