Mobile: Page 177
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Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses
LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.
By Erica Sweeney • July 25, 2018 -
Ryan Reynolds brings wit to Peak Games' performance marketing campaign
The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.
By Robert Williams • July 25, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs
The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.
By Erica Sweeney • July 25, 2018 -
DoorDash
DoorDash aims to 'do good' with social sweepstakes, murals in hipster hot spots
The strategy merges out-of-home advertising with Instagram to raise awareness of restaurant food waste.
By Robert Williams • July 24, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Google partners with startups on blockchain-based cloud app development
The search giant is looking into digital ledger tech to give its Cloud service an edge over rivals Microsoft Azure and Amazon Web Services.
By Robert Williams • July 24, 2018 -
Walmart adds influencer content to product pages
Some info pages now include photos and recipes from bloggers, but it's not clear how much the subtle changes will move the needle.
By Daphne Howland • July 24, 2018 -
Getty Images
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018 -
Honda dings 'meh' hybrid alternatives in new campaign for the Insight
"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.
By Erica Sweeney • July 24, 2018 -
Insurance brands slash low-quality ad impressions by 34% with direct purchasing
An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites.
By Erica Sweeney • July 24, 2018 -
Sprout Social forges deeper integration with Pinterest
The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.
By Dan O'Shea • July 23, 2018 -
Samsung, NASA partner on immersive moon mission experience
Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.
By Erica Sweeney • July 23, 2018 -
Fox Sports
App Annie: World Cup helped spark 15% jump in app downloads
Although TV ratings were down for the tournament, mobile streaming activity appeared particularly strong.
By Robert Williams • July 23, 2018 -
Mobile overtakes desktop for paid search advertising, Kenshoo finds
The adoption of inexpensive mobile shopping ads pushed down cost-per-click rates for paid search by 12% in Q2.
By Robert Williams • July 23, 2018 -
Macallan lets groups explore its Scotland estate through 4D, VR
The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.
By Sean Gibbons • July 23, 2018 -
Study: Snapchat users buy 20% more gifts during holidays
Victoria's Secret and Target saw the biggest jumps in foot traffic among Snapchat users on Black Friday, with store visits reaching 15 times higher than on a typical day.
By Robert Williams • July 23, 2018 -
Dish Network offers live customer service with Apple Business Chat
The satellite TV company lets people use Apple Pay to purchase pay-per-view shows or live sporting events.
By Robert Williams • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Study: Apple's Siri to lose No. 2 spot to Baidu's digital assistant
In response, Apple merged its various AI divisions into one led by recent hire John Giannandrea, formerly Google's head of search and AI, to improve Siri's performance.
By Robert Williams • July 20, 2018 -
Domino's raises tech spend, expands to 200K delivery hotspots
CEO Richard Allison reported early success from the chain's program to deliver pizza to places without a traditional address.
By Robert Williams • July 20, 2018 -
Amazon's new Part Finder feature helps with home repairs
The feature lets users point their smartphone at nuts and bolts to find them in Amazon's online store.
By Robert Williams • July 20, 2018
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