Mobile: Page 171
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Yelp beats Q2 projections as ad revenue grows 21% to $226M
The company also reported that the number of active devices using its app grew 15% year-over-year to more than 32 million.
By Erica Sweeney • Aug. 10, 2018 -
Samsung unveils smart speaker, partners with Spotify
The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.
By Robert Williams • Aug. 10, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018 -
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
By Erica Sweeney • Aug. 10, 2018 -
Wayfair unleashes mixed-reality shopping
The online furniture retailer takes home design one step further with a new program that moves furniture off the screen and virtually into consumer homes.
By Jacqueline Renfrow • Aug. 9, 2018 -
Study: Instagram's sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
By Robert Williams • Aug. 9, 2018 -
DoorDash adds monthly subscription service for food delivery
Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.
By Robert Williams • Aug. 9, 2018 -
Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace
Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.
By Robert Williams • Aug. 9, 2018 -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
By Erica Sweeney • Aug. 9, 2018 -
Opinion
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
By Gary Schwartz • Aug. 9, 2018 -
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 9, 2018 -
Stella Artois urges drinkers to savor every sip in new mindfulness audio guide
StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.
By Erica Sweeney • Aug. 9, 2018 -
Q&A
Campbell's VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.
By Chantal Tode • Aug. 8, 2018 -
Johnson & Johnson drives purchase intent with Dabbl rewards app
Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.
By Robert Williams • Aug. 8, 2018 -
Snapchat's user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 8, 2018 -
Abercrombie & Fitch cashes in on Venmo for mobile payments
The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018 -
Rice Krispies Treats introduces Braille 'love notes,' recordable boxes
Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.
By Erica Sweeney • Aug. 8, 2018 -
Facebook revamps Pages to emphasize local businesses
The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.
By Robert Williams • Aug. 7, 2018 -
Getty Images
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Amazon now lets Alexa users shop for delivery from Whole Foods
This comes as questions arise around just how strong consumers' interest is in voice shopping.
By Robert Williams • Aug. 7, 2018 -
Gwynnie Bee calls on Alexa for voice-powered unboxing
Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.
By Robert Williams • Aug. 7, 2018 -
Getty Images
Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports
With one bank reportedly withdrawing from the talks over privacy concerns, the company may have a trust issue that could impact its ability to innovate.
By Erica Sweeney • Aug. 7, 2018 -
Red Bull, Swarovski test Kik's cryptocurrency rewards app
Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike.
By Robert Williams • Aug. 7, 2018
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