Mobile: Page 171
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John Hazard and Lisa Burdige
ColumnComic Dive: Whack-A-Mark
Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up?
By John Hazard and Lisa Burdige • July 31, 2018 -
Yujin Kim
Deep DiveHow Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
By Emma Liem Beckett • July 30, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Study: Mobile biometrics market to surge 17x by 2023
Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.
By Robert Williams • July 30, 2018 -
Verizon's new Wi-Fi service blocks in-app ads, ad tracking
The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.
By Robert Williams • July 30, 2018 -
Chase links payment app to Samsung Pay mobile wallet
Cardholders now have more ways to pay with their phones and at more places.
By Robert Williams • July 30, 2018 -
Aerie mimics UGC to boost authenticity on YouTube
"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.
By Natalie Koltun • July 30, 2018 -
Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter
Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.
By Erica Sweeney • July 30, 2018 -
Chipotle's Q2 digital sales grow 33% as turnaround strengthens
The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.
By Erica Sweeney • July 30, 2018 -
Domino's delivers pizza with Snapchat AR
After interacting with a branded lens, users could place an order without leaving the app.
By Robert Williams • July 30, 2018 -
Starbucks eyes expanded loyalty offerings as digital push delivers
The chain has gained 6 million digitally registered users since ramping up targeting of consumers who were not previously part of its loyalty program.
By Erica Sweeney • July 30, 2018 -
Alphabet backs mobile scanning developer Scandit
A venture capital arm of Google's parent is now behind a Swiss company promising big advances in the use of mobile cameras for retail scanning.
By Dan Alaimo • July 27, 2018 -
Walgreens doubles down on healthcare positioning with local digital marketplace
Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options.
By Erica Sweeney • July 27, 2018 -
Snapchat pilots 'Storytellers' program matching top influencers with advertisers
Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.
By Robert Williams • July 27, 2018 -
Getty Images
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
KLM's Blue Bot can now speak Dutch on Google Assistant
The voice-enabled chatbot uses artificial intelligence to learn more about customer preferences.
By Robert Williams • July 27, 2018 -
Tito's Handmade Vodka teams with Allrecipes on cocktail chatbot
The "Barkeep" chatbot on Facebook Messenger provides personalized drink recommendations and online ordering from Drizly.
By Robert Williams • July 27, 2018 -
Dunkin' extends CardFree deal for mobile ordering, payment
Despite solid Q2 sales, the company's continued investments in technology could take a toll on future profits.
By Robert Williams • July 27, 2018 -
Facebook snaps up messaging company Redkix to strengthen Workplace
The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities.
By Erica Sweeney • July 27, 2018 -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Grubhub buys LevelUp to strengthen ties with restaurants
The deal will add KFC, Taco Bell and Bareburger to the food-delivery company's clientele.
By Robert Williams • July 26, 2018 -
Paramount debuts 360-degree VR campaign for 'Mission: Impossible' film
The pre-roll and banner ads follow an earlier effort to show immersive clips from the action thriller on Gfycat.
By Robert Williams • July 26, 2018 -
Why Facebook's revenue growth decelerated in Q2 and will slip further in H2
While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was.
By Erica Sweeney • July 26, 2018 -
Tommy Hilfiger rewards people for wearing its new connected clothes
Tommy Jeans Xplore items have smart tags that link to an iOS app, aiming to convert wearers into brand ambassadors.
By Robert Williams • July 26, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
Getty
85% of creatives believe AI will have the largest impact among emerging tech
However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.
By Erica Sweeney • July 26, 2018
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