Mobile: Page 170
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Real Simple's 'idea home' installation will get its own mobile commerce app
Arm & Hammer, Garnier, Glade and Sherwin-Williams are among the sponsors of the magazine's home decorating installation.
By Robert Williams • Aug. 16, 2018 -
American Express readies payment wristbands for US Open
The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.
By Robert Williams • Aug. 16, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
Gen Z more likely to visit shopping malls, fast-food restaurants, study finds
Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries.
By Erica Sweeney • Aug. 16, 2018 -
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018 -
Neutrogena, Sonos beta test use of video in Amazon search campaigns
Currently only available on iOS devices, the ads are shown below the fold in search results.
By Robert Williams • Aug. 15, 2018 -
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018 -
Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
By Erica Sweeney • Aug. 15, 2018 -
Dos Toros serves up to 10 free burritos a day with gamified app
The Burrito Time app sends a push notification when users can claim a free burrito, but doesn't include any other features like ordering or loyalty rewards.
By Robert Williams • Aug. 15, 2018 -
Study: Restaurant-goers turn to voice platforms for more dining information
Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.
By Robert Williams • Aug. 15, 2018 -
Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
By Robert Williams • Aug. 14, 2018 -
H&M powers up new website, mobile app
Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.
By Dan O'Shea • Aug. 14, 2018 -
Study: Amazon's share of smart speaker shipments fell to 41% from 76% last year
During Q2, Google boosted its share to 28% from 16% during the same period a year ago, Strategy Analytics found.
By Robert Williams • Aug. 14, 2018 -
AP: Google records mobile user movements even when location tracking is turned off
Some Google apps reportedly store time-stamped location data automatically and without permission.
By Robert Williams • Aug. 14, 2018 -
Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists
A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.
By Robert Williams • Aug. 14, 2018 -
Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.
By Robert Williams • Aug. 13, 2018 -
Opinion
What the audio streaming revolution means for marketers
Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.
By Inbal Lavi • Aug. 13, 2018 -
Spotify tests unlimited skippable audio ads
The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports.
By Robert Williams • Aug. 13, 2018 -
McDonald's promotes mobile ordering with chance to win free food for life
The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.
By Robert Williams • Aug. 13, 2018 -
Kilchoman
Kilchoman Distillery to embed NFC in labels following bottle tag test
The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.
By Robert Williams • Aug. 13, 2018 -
Olay
Olay urges women to be bold in new Face Anything campaign
A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.
By Erica Sweeney • Aug. 13, 2018 -
McDonald's reveals new tech-focused flagship store in Chicago
The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.
By Erica Sweeney • Aug. 13, 2018 -
Getty Images
Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
By Erica Sweeney • Aug. 13, 2018 -
ShopSavvy app adds price-matching feature for in-store purchases
The new features arrive ahead of the back-to-school shopping season, where parents are estimated to spend a collective $27.6 billion this year.
By Robert Williams • Aug. 10, 2018 -
Blockchain-based data-sharing app signs up McDonald's, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
By Robert Williams • Aug. 10, 2018
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