Mobile: Page 170
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Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video
"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys.
By Erica Sweeney • Aug. 3, 2018 -
Chase ATMs go mobile for cardless cash withdrawals
Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.
By Robert Williams • Aug. 3, 2018 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Apple will cease affiliate payments for app referrals
Independent app reviewers will lose a key source of revenue on October 1.
By Robert Williams • Aug. 3, 2018 -
Ikea refreshes marketing with experiential, digital push and fewer print catalogs
Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary.
By Erica Sweeney • Aug. 3, 2018 -
Yujin Kim, Industry Dive
Telecom companies jostle for 5G leadership months away from expected rollout
Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.
By Chris Teale • Aug. 2, 2018 -
Uniqlo offers personalized style tips with in-app chatbot
Customers in Japan can also access the digital clothing curator via Google Assistant.
By Robert Williams • Aug. 2, 2018 -
Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week
The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways.
By Erica Sweeney • Aug. 2, 2018 -
Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline
The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."
By Robert Williams • Aug. 2, 2018 -
WhatsApp's monetization plans include brand messaging, click-to-chat ads
Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.
By Robert Williams • Aug. 2, 2018 -
Q&A
Hearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
By Natalie Koltun • Aug. 2, 2018 -
Kylie Jenner debuts AR lipstick filter on Instagram
The feature lets people try on the seven most popular colors from her cosmetics line.
By Robert Williams • Aug. 2, 2018 -
Justin Bridges for Saks Fifth Avenue
Beauty brands stand to gain from virtual advisers
The virtual tools appear to attract customers who are engaged online and shop often.
By Nicole Ault • Aug. 1, 2018 -
Getty Images
Apple's iPhone, services boost sales to quarterly record
Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.
By Robert Williams • Aug. 1, 2018 -
South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
Pandora opens its ad inventory to programmatic buying
Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.
By Robert Williams • Aug. 1, 2018 -
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 1, 2018 -
Chipotle's 'guac gaffe' crashes mobile app, website
The burrito chain faced the setback just days after showing signs of a turnaround.
By Robert Williams • Aug. 1, 2018 -
NBA taps MGM Resorts as first official gambling partner
The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.
By Erica Sweeney • Aug. 1, 2018 -
Movistar
Movistar links smartphone gyroscope to anti-cyberbullying videos
A story is told from two different perspectives depending on which way viewers hold their phone.
By Robert Williams • July 31, 2018 -
Domino's promotes hotspot orders with new sweepstakes
Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.
By Robert Williams • July 31, 2018 -
Variety: Vivendi axes Studio+ mobile video app
The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.
By Robert Williams • July 31, 2018 -
Menswear startup tailors app to pick clothes based on Spotify tastes
Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
YouTube tweaks Premium subscription with more free, ad-supported content
While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.
By Erica Sweeney • July 31, 2018 -
McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary
More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.
By Erica Sweeney • July 31, 2018
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