Mobile: Page 169
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Study: Privacy still a worry for smart speaker users
Despite trust issues, owners of devices like Amazon Echo and Google Home spend more time listening to music and online radio.
By Robert Williams • Aug. 22, 2018 -
Half of adult Facebook users have never heard of Watch, survey shows
The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.
By Robert Williams • Aug. 22, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018 -
Study: Women are 79% more likely than men to make in-app purchases in mobile games
While it's more expensive to acquire gamers on iOS than on Android, the purchase conversion rate is nearly double, Liftoff found.
By Robert Williams • Aug. 21, 2018 -
Giphy gets into the stories game
The site's first story consists of a recap of the final episode of this season's "The Bachelorette."
By Robert Williams • Aug. 21, 2018 -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Airbnb Gets Stonewalled
A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.
By John Hazard and Lisa Burdige • Aug. 21, 2018 -
Variety: Google and Imax scrap VR camera deal
The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.
By Robert Williams • Aug. 21, 2018 -
Spotify tunes in first branded podcast series with New Amsterdam Vodka
"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year.
By Erica Sweeney • Aug. 21, 2018 -
Store with tech to rival Amazon Go opens next month
San Francisco-based Zippin has launched a small public demo that is expected to grow into a full-sized, AI-enabled convenience store.
By Alicia Kelso • Aug. 21, 2018 -
'Crazy Rich Asians' leads with social media mentions, box office sales
The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.
By Robert Williams • Aug. 20, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Kit Kat's 360-degree video ad scores 48% completion rate
Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.
By Robert Williams • Aug. 20, 2018 -
Walmart files patent application for VR shopping
People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.
By Robert Williams • Aug. 20, 2018 -
Opinion
Balancing act: Using customer data from your loyalty program the right way
How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.
By Lucy Sharman-Munday • Aug. 20, 2018 -
Opinion
Hippocampus, cognitive maps and smartphones in marketing
Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers, writes Silverlight Digital's Lori Goldberg.
By Lori Goldberg • Aug. 20, 2018 -
St. Louis University brings Alexa to every dorm room on campus
The 2,300 Echo Dots will come with preinstalled skills to provide answers to more than 100 questions about the college.
By Robert Williams • Aug. 17, 2018 -
Cashierless retail isn't just for Amazon Go anymore
Indiana convenience store chain Ricker's debuted a hybrid frictionless payment system, while a Silicon Valley startup opened a prototype store that mimics the retail giant.
By Robert Williams • Aug. 17, 2018 -
unsplash/freestocks
Twitter ends third-party access to push notifications, automatic timeline updates
The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform.
By Robert Williams • Aug. 17, 2018 -
Shell rolls out in-car gas payments for GM vehicles
Drivers can use their infotainment screens to pay without swiping a credit card, using a mobile device or inputting rewards information.
By Robert Williams • Aug. 17, 2018 -
71K Twitter users block major brands over far-right conspiracy theorist
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
By Erica Sweeney • Aug. 17, 2018 -
Getty Images
HBO, Bumble take over NYC brownstone for movie date night activation
The event featured five screening rooms where invitees and people they met on the app could watch an HBO film tailored to their personal preferences.
By Erica Sweeney • Aug. 17, 2018 -
Alexa-Cortana voice integration speaks its first words
In an increasingly competitive space, the two tech giants just took a big step toward bolstering their competitive positions through a collaboration.
By Dan Alaimo • Aug. 16, 2018 -
23andMe partners with iHeartRadio on celebrity podcast series
"Spit" aims to engage on-the-go listeners better than traditional audio ads or overtly branded content.
By Robert Williams • Aug. 16, 2018 -
BBVA Compass adds money management tools to mobile app
The update helps customers track spending habits and set monthly budgets.
By Robert Williams • Aug. 16, 2018
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