Mobile: Page 169
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Johnson & Johnson drives purchase intent with Dabbl rewards app
Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.
By Robert Williams • Aug. 8, 2018 -
Snapchat's user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 8, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Abercrombie & Fitch cashes in on Venmo for mobile payments
The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018 -
Rice Krispies Treats introduces Braille 'love notes,' recordable boxes
Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.
By Erica Sweeney • Aug. 8, 2018 -
Facebook revamps Pages to emphasize local businesses
The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.
By Robert Williams • Aug. 7, 2018 -
Getty Images
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Amazon now lets Alexa users shop for delivery from Whole Foods
This comes as questions arise around just how strong consumers' interest is in voice shopping.
By Robert Williams • Aug. 7, 2018 -
Gwynnie Bee calls on Alexa for voice-powered unboxing
Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.
By Robert Williams • Aug. 7, 2018 -
Getty Images
Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports
With one bank reportedly withdrawing from the talks over privacy concerns, the company may have a trust issue that could impact its ability to innovate.
By Erica Sweeney • Aug. 7, 2018 -
Red Bull, Swarovski test Kik's cryptocurrency rewards app
Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike.
By Robert Williams • Aug. 7, 2018 -
Cars.com plays matchmaker with new AI-powered vehicle search platform
The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.
By Erica Sweeney • Aug. 7, 2018 -
Getty Images
Google will remove blanket exclusion from mobile app ads
The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns.
By Robert Williams • Aug. 6, 2018 -
Starbucks partners with NYSE owner on bitcoin startup
It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.
By Robert Williams • Aug. 6, 2018 -
Deep Dive
How Poshmark made $1B off the 'social mall'
The mobile marketplace is performing well in apparel, but could the temptation to expand make it just another Etsy?
By Cara Salpini • Aug. 6, 2018 -
Study: VR, voice assistants aren't must-haves for in-store shoppers
High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.
By Robert Williams • Aug. 6, 2018 -
Opinion
Stopping influencer fraud: Who, what and where to look for signs of trouble
More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.
By Krishna Subramanian • Aug. 6, 2018 -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 6, 2018 -
Facebook intensifies search for new CMO, Ad Age reports
Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.
By Erica Sweeney • Aug. 6, 2018 -
IHOP's burger sales jumped 4x following controversial name-change stunt
Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.
By Erica Sweeney • Aug. 6, 2018 -
OpinionHey Siri, how can marketers use voice to drive loyalty and engagement?
Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.
By Mike Puffer • Aug. 6, 2018 -
Starbucks, Alibaba partner on delivery service, virtual stores in China
The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.
By Erica Sweeney • Aug. 3, 2018 -
Facebook brings playable ads to the news feed
Playable ads let users experiment with a game before downloading it from an app store.
By Robert Williams • Aug. 3, 2018 -
Google advertisers can now access mobile inventory on Unity games
The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area.
By Robert Williams • Aug. 3, 2018
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