Mobile: Page 168
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Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
AR tops list of future shopping experiences
Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.
By Dan Alaimo • Aug. 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
How in-car tech will give new meaning to 'mobile commerce'
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.
By Robert Williams • Aug. 27, 2018 -
Study: Consumers use twice as many retailer apps from a year ago
Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.
By Robert Williams • Aug. 27, 2018 -
PayPal redesigns app with personalized features, simpler home screen
The move comes as the payments company faces greater competition from Apple Pay Cash and others.
By Robert Williams • Aug. 27, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
The Campbell Soup Co.
Campbell Soup launches new V8 plant-based drink online
The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.
By Lillianna Byington • Aug. 27, 2018 -
BuzzFeed and Twitter build on success with second live-streamed talk show
The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.
By Robert Williams • Aug. 24, 2018 -
Mobile sales to hit $117B in 2018
Despite subdued growth in mobile sales, smartphones will influence $1.3 trillion worth of sales in the U.S.
By Dan O'Shea • Aug. 24, 2018 -
Frito-Lay ties Alexa skill to personalized back-to-school packaging
Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.
By Erica Sweeney • Aug. 24, 2018 -
New York Public Library brings classic literature to Instagram
Nearly 40,000 Instagram users read the library's first Insta Novel, a version of Lewis Carroll's classic "Alice in Wonderland."
By Robert Williams • Aug. 24, 2018 -
Courtesy of The Home Depot
Only one-third of publishers see increased traffic from AMP, study finds
The Google-backed mobile web format is showing uneven results for media companies.
By Robert Williams • Aug. 24, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Forever 21 visual search tool boosted purchase value by 20%
The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.
By Dan Alaimo • Aug. 23, 2018 -
SeatGeek partners with Lyft to help fans book rides to live events
The collaboration kicks off at Providence Park, the home of Major League Soccer's Portland Timbers.
By Robert Williams • Aug. 23, 2018 -
Takis
Takis scores with 3D and 360-degree VR video ad campaign
The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.
By Robert Williams • Aug. 23, 2018 -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
Study: Kicking off holiday campaigns in October boosts impressions by 7%
Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers.
By Erica Sweeney • Aug. 23, 2018 -
Cara Salpini/Marketing Dive
Nike's mobile strategy dominates other athletics retailers
According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.
By Dan Alaimo • Aug. 22, 2018 -
Costco now accepts Apple Pay at all US stores
The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain.
By Robert Williams • Aug. 22, 2018 -
Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign
The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.
By Robert Williams • Aug. 22, 2018
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