Smart checkouts will process $45B in transactions by 2023, study says

But it could take until 2021 before at least 2,000 stores have smart checkout technology implemented, according to Juniper Research.

By Dan O'Shea • Oct. 2, 2018

Study: Commuters spend more time shopping, ordering food on phones

The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work. 

By Robert Williams • Oct. 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

National CineMedia debuts AR horrors for moviegoers

Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.

By Robert Williams • Oct. 2, 2018

Chipotle tests customer loyalty program

The rewards program is powered by a personalized CRM platform that lets the chain use targeted communication to drive trial, menu exploration and brand affinity.

By Robert Williams • Oct. 2, 2018

Facebook veteran Adam Mosseri to lead Instagram

His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.

By Robert Williams • Oct. 2, 2018

Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns

Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels. 

By Chris Kelly • Oct. 2, 2018

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Koltun • Oct. 2, 2018

Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands

While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding. 

By Erica Sweeney • Oct. 2, 2018

Nearly a quarter of households now have smart speakers

About four in 10 of those homes have two such devices, according to a recent Nielsen survey.

By Dan O'Shea • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Pizza Hut updates loyalty program for in-store purchases

Hut Rewards now awards two points for every one dollar spent on food, whether it was ordered via phone, in-store or online.

By Robert Williams • Oct. 1, 2018

Hilton taps Anna Kendrick to encourage travelers to book direct

The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.  

By Erica Sweeney • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Goldman: Apple will charge Google $12B to be default search engine in 2019

The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.

By Robert Williams • Oct. 1, 2018

Weight Watchers revamps mobile strategy with rebranding effort

The app will feature a personalized and updated version of the company's FitPoints system.

By Robert Williams • Sept. 28, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.

By Peter Adams , Natalie Koltun , Chris Kelly • Sept. 28, 2018

Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'

Viewers of the live-streamed games on Twitch can chat using customized NFL emoji.

By Robert Williams • Sept. 28, 2018

Snapchat expands 3 e-commerce, ad targeting features to all marketers

After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.

By Robert Williams • Sept. 28, 2018

Report: Amazon mulls building its own ad product for OTT TV

As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.

By Erica Sweeney • Sept. 27, 2018

Study: Consumers favor 'mobile-first' experience from businesses

More than half surveyed said they would choose to use one company over another based on interactions on their devices.

By Robert Williams • Sept. 27, 2018

Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing

Users can purchase their preferred shade directly from Target and Ulta Beauty.

By Robert Williams • Sept. 27, 2018

Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge

The Clorox brand of drain cleaner partnered with​ YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.

By Robert Williams • Sept. 27, 2018