Mobile: Page 158
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CVS unveils 360-degree ad for new 'shop in shop' beauty space
Clickable hotspots in the immersive video link to more information about BeautyIRL's offerings.
By Robert Williams • Oct. 16, 2018 -
Bruce Bennett via Getty Images
CVS now accepts Apple Pay
The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.
By Dan O'Shea • Oct. 15, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: 38% of shoppers use mobile savings apps, up from 10% in 2014
More than half of people are willing to receive texts with discounts while they shop in a brick-and-mortar store, the Forrester and RetailMeNot survey found.
By Robert Williams • Oct. 15, 2018 -
Burger King partners with DoorDash for Twitch takeover
The chain's king mascot will battle popular gaming personalities in Activision's latest "Call of Duty" game.
By Robert Williams • Oct. 15, 2018 -
Renault Italy taps Messenger chatbot to drive SUV sales
A Japanese-style animated series on Instagram Stories takes viewers through a storyline around the 100 special-edition cars.
By Robert Williams • Oct. 15, 2018 -
Luxmart doubles sales conversions with progressive web app
Fast-loading web pages removed a major source of friction for shoppers of the online retailer.
By Robert Williams • Oct. 15, 2018 -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
By Erica Sweeney • Oct. 14, 2018 -
Walmart, PayPal partner to offer in-store services
The duo plan to offer account deposit and withdrawal functions in stores via the PayPal mobile app.
By Dan O'Shea • Oct. 12, 2018 -
Subway brings delivery to more than 9,000 locations
The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.
By Kristine Sherred • Oct. 12, 2018 -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
By Robert Williams • Oct. 12, 2018 -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018 -
AARP's smart speaker app aims to get out the vote
"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.
By Robert Williams • Oct. 12, 2018 -
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
By Robert Williams • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018 -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Verizon kills blocker of ad tracking on Safe Wi-Fi app
Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.
By Robert Williams • Oct. 11, 2018 -
Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
By Erica Sweeney • Oct. 11, 2018 -
Coca-Cola Amatil invests in AI restaurant tech startup TabSquare
The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.
By Erica Sweeney • Oct. 11, 2018 -
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018 -
Lyft picks up Sonos vet Joy Howard as CMO
She will replace Melissa Waters, who was brought on to help build brand awareness for the ride-hailing firm two years ago. Lyft says it's doubled its market share in the U.S. and Canada since then.
By Peter Adams • Oct. 10, 2018 -
Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018 -
Google unwraps Pixel 3 phone, smart display and tablet
New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.
By Robert Williams • Oct. 10, 2018
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