Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Nike SNKRS drop snafu angers iOS users

A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.

By Dan O'Shea • Oct. 29, 2018

Universal recycles VR ad for 'Mamma Mia' streaming release

The 360-degree ad, which features the musical number "Waterloo," will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.

By Robert Williams • Oct. 29, 2018

Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.

By Brad Gagne • Oct. 29, 2018

Avenue Stores taps influencers, shoppable Instagram Stories in app refresh

The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.

By Robert Williams • Oct. 29, 2018

Levi's, Disney test Snapchat social commerce

Shoppers at the jean maker's Orlando store can "try on" a limited-edition Mickey Mouse hat with an AR lens and order through the social app.

By Robert Williams • Oct. 29, 2018

Perrier, SodaStream promote alternative Halloween costume ideas

The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​.

By Erica Sweeney • Oct. 29, 2018

Shopify adds Venmo to checkout payment options

The e-commerce company is embracing the mobile payment platform as it looks to reach young, mobile shoppers.

By Dan O'Shea • Oct. 26, 2018

What Gen Z wants for Christmas

It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

By Cara Salpini • Oct. 26, 2018

Alphabet's Q3 revenue growth disappoints amid swelling competition

Google's 21% revenue growth in the quarter marks a slowdown from the 24% gain it saw a year earlier.

By Robert Williams • Oct. 26, 2018

Snap's Q3 revenue grows 43% despite losing 2M users

While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.

By Robert Williams • Oct. 26, 2018

Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump

Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push. 

By Kristine Sherred • Oct. 26, 2018

Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween

The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.

By Robert Williams • Oct. 26, 2018

Consumers believe brands intentionally place ads next to unsafe content, study says

When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.

By Erica Sweeney • Oct. 26, 2018

DTC beauty brand Madison Reed brings AR try-ons to hair coloring

Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.

By Robert Williams • Oct. 26, 2018

Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018

Snap nabs Amazon's head of global ad sales

Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.

By Robert Williams • Oct. 25, 2018

Great Clips teams with Twitch superstar on app sweepstakes

Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.

By Robert Williams • Oct. 25, 2018

AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate

The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.

By Erica Sweeney • Oct. 25, 2018

Honda links with SoundHound to develop AI-powered voice assistant

The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.  

By Erica Sweeney • Oct. 25, 2018

McDonald's mobile app download rate doubled in Q3

The chain's app has been downloaded 60 million times while Burger King's recently launched app saw 2 million in its first few weeks.

By Robert Williams • Oct. 25, 2018

Facebook seeks to entice Gen Z with music-sharing in Stories, profiles

The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.

By Robert Williams • Oct. 25, 2018

YouTube TV debuts AR ads during World Series broadcast

The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience. 

By Erica Sweeney • Oct. 25, 2018

Apple's Cook pushes for US privacy law, with GDPR model in mind

As scrutiny around handling of user data grows, a more comprehensive, countrywide law would potentially give Apple an edge over competitors.

By Peter Adams • Oct. 24, 2018