Mobile: Page 156
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BuzzFeed: Android ad fraud scheme steals millions from advertisers
A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.
By Robert Williams • Oct. 24, 2018 -
SoundCloud brings music sharing to Instagram Stories
By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.
By Robert Williams • Oct. 24, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
San Francisco gets its first Amazon Go store
The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.
By Dan O'Shea • Oct. 24, 2018 -
HSBC branch wait times improve with Samsung smartwatch pilot
Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.
By Robert Williams • Oct. 24, 2018 -
Facebook revamps Messenger app with focus on simplicity
The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.
By Robert Williams • Oct. 24, 2018 -
Analyst: Apple's search ad business may jump 4x to $2 billion by 2020
Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue.
By Robert Williams • Oct. 23, 2018 -
Voice commerce surges with smart speaker ownership
About one-third of people who have a voice-powered device used it to make a purchase in the past week, a Visa and Pymnts.com study found.
By Robert Williams • Oct. 23, 2018 -
OmniVirt
Turner's Adult Swim debuts trippy VR ad for 'Dream Corp LLC'
Multicolored shapes morph around viewers as they explore the 360-degree video with a web browser, smartphone or VR headset.
By Robert Williams • Oct. 23, 2018 -
JetBlue's fresh route takes off with New York AR experience
The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.
By Robert Williams • Oct. 23, 2018 -
Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says
Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.
By Erica Sweeney • Oct. 23, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Portalgeist
As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?
By John Hazard and Lisa Burdige • Oct. 23, 2018 -
P&G reports strong sales growth, despite cutting marketing spend by 6%
One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.
By Erica Sweeney • Oct. 22, 2018 -
Chipotle promises year of free 'booritos' in Instagram costume contest
Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.
By Robert Williams • Oct. 22, 2018 -
Google adds reviews to Maps app, putting pressure on restaurants
The search engine surpassed other review sites when mobile overtook desktop in searches last year.
By Alicia Kelso • Oct. 22, 2018 -
Greenfence
Sony deals blockchain trading cards to boost 'Goosebumps 2'
The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.
By Robert Williams • Oct. 22, 2018 -
Foot Locker transforms Nike sneaker drop into AR treasure hunt
Fans who unlocked geotargeted clues around Los Angeles won early access to the LeBron 16 King "Court Purple" shoes.
By Robert Williams • Oct. 22, 2018 -
Deep Dive
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
By Shane Schick • Oct. 22, 2018 -
Reese's, K9 Advantix top YouTube's 6-second ad leaderboard
Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."
By Robert Williams • Oct. 22, 2018 -
Deep Dive
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
By Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
AmEx, PayPal deepen ties with cross-platform features
Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.
By Dan O'Shea • Oct. 19, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018 -
Adidas
Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018
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