Mobile: Page 156
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Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Koltun • Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018 -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Verizon kills blocker of ad tracking on Safe Wi-Fi app
Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.
By Robert Williams • Oct. 11, 2018 -
Coca-Cola Amatil invests in AI restaurant tech startup TabSquare
The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.
By Erica Sweeney • Oct. 11, 2018 -
Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
By Erica Sweeney • Oct. 11, 2018 -
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Koltun , Chris Kelly • Oct. 10, 2018 -
Lyft picks up Sonos vet Joy Howard as CMO
She will replace Melissa Waters, who was brought on to help build brand awareness for the ride-hailing firm two years ago. Lyft says it's doubled its market share in the U.S. and Canada since then.
By Peter Adams • Oct. 10, 2018 -
Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018 -
Google unwraps Pixel 3 phone, smart display and tablet
New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.
By Robert Williams • Oct. 10, 2018 -
Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018 -
TravelNevada's 360-degree video ad scores high engagement
The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.
By Robert Williams • Oct. 10, 2018 -
73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M invests $20M in payments firm Klarna
The new capabilities will involve frictionless mobile, in-store and online payments and will simplify deliveries and returns.
By Dan Alaimo • Oct. 9, 2018 -
Adobe's Magento and partners launch program to boost mobile conversions
The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.
By Robert Williams • Oct. 9, 2018 -
T-Mobile teams with Amazon, Google on prepaid 5G wireless
The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.
By Robert Williams • Oct. 9, 2018 -
Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 9, 2018 -
Facebook debuts Portal for in-home video chat
The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.
By Robert Williams • Oct. 9, 2018 -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
Dunkin' and Oreo unveil new products via Twitter banter
Instead of announcing the new flavors in a press release, the brands held a back-and-forth conversation between their respective social media accounts.
By Robert Williams • Oct. 8, 2018 -
Report: Salesforce acquires interactive email startup Rebel
Allowing marketers to deliver emails that enable direct action by recipients will help Salesforce expand its Marketing Cloud.
By Erica Sweeney • Oct. 8, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Koltun • Oct. 8, 2018 -
Luxury furniture brand Artemest debuts AR app
Mobile users can preview how items might look in their home before making a purchase.
By Robert Williams • Oct. 8, 2018
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