Mobile: Page 144
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Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
By Robert Williams • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
By Dan O'Shea • Dec. 12, 2018 -
YouTube
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
By Robert Williams • Dec. 12, 2018 -
Acura
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
By Robert Williams • Dec. 12, 2018 -
'Deal or No Deal' reboot hits CNBC with live play-along app
Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.
By Robert Williams • Dec. 12, 2018 -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
By Robert Williams • Dec. 12, 2018 -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.
By Erica Sweeney • Dec. 12, 2018 -
Opinion
Apple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
By Mark Ellis • Dec. 12, 2018 -
Farfetch taps Syte for visual search feature
The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.
By Dan O'Shea • Dec. 11, 2018 -
Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018 -
Study: Unconventional holiday themes boost email open rates year-round
Emails themed around non-traditional holidays, such as Groundhog Day, spur higher conversion rates and can help retailers compete with Amazon, Yes Marketing found.
By Robert Williams • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
Mr Porter's holiday chatbot delivers men's gift guidance
The luxury menswear brand is the latest to launch a chatbot on Facebook Messenger for personalized product recommendations.
By Robert Williams • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
By Robert Williams • Dec. 11, 2018 -
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
By Robert Williams • Dec. 10, 2018 -
Ray-Ban
Ray-Ban's new chatbot hits Messenger for holiday shopping
Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.
By Robert Williams • Dec. 10, 2018 -
YouTube
Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Koltun , Robert Williams • Dec. 10, 2018 -
Nike
Deep DiveHow 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
By Natalie Koltun • Dec. 10, 2018 -
Spotify, 'The Ellen DeGeneres Show'
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Coty unveils Clairol Color app for Google Assistant
The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.
By Dan O'Shea • Dec. 7, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018
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