Mobile: Page 145
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Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 7, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Vue lets UK moviegoers buy tickets with Google Pay
People can now order film tickets on a mobile device and skip the line at more than 30 theaters.
By Robert Williams • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
By Robert Williams • Dec. 6, 2018 -
Viber
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
By Robert Williams • Dec. 6, 2018 -
Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
By Robert Williams • Dec. 6, 2018 -
Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 5, 2018 -
Walmart
Walmart arms store associates with online shopping app
The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.
By Dan O'Shea • Dec. 5, 2018 -
Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
By Alicia Kelso • Dec. 5, 2018 -
Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 5, 2018 -
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.
By Robert Williams • Dec. 5, 2018 -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.
By Robert Williams • Dec. 5, 2018 -
PX Here
Report: Apple won't release 5G iPhone until 2020
The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.
By Robert Williams • Dec. 4, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
By John Hazard and Lisa Burdige • Dec. 4, 2018 -
TD Ameritrade teams with WeChat for on-the-go financial research
U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.
By Robert Williams • Dec. 4, 2018 -
Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
By Natalie Koltun , Robert Williams • Dec. 4, 2018 -
Unsplash
Influencer marketing is the least effective way to boost SEO, study says
Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.
By Robert Williams • Dec. 4, 2018 -
Bacardi
Bacardi promotes premium line in new short film directed by Michael B. Jordan
The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.
By Erica Sweeney • Dec. 4, 2018 -
Facebook
Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 4, 2018 -
All aboard: Amtrak opens casting call for social media users
The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.
By Robert Williams • Dec. 3, 2018 -
IAB Tech Lab makes app-ads.txt available for implementation during beta testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.
By Robert Williams • Dec. 3, 2018 -
PayPal's mobile platforms processed more than $1B on Black Friday
From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.
By Robert Williams • Dec. 3, 2018 -
YouTube
McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 3, 2018
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