Mobile: Page 143
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John Hazard and Lisa Burdige
ColumnComic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Atom unveils Alexa skill for movie ticket-buying
The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.
By Robert Williams • Dec. 18, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Blippar collapses amid investor dispute, fires all staff
Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.
By Robert Williams • Dec. 18, 2018 -
TikTok
TikTok makes first UK marketing push for the holidays
The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.
By Robert Williams • Dec. 18, 2018 -
Facebook
National brands rein in ad spend growth on Facebook, analysis finds
A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.
By Erica Sweeney • Dec. 18, 2018 -
Mobile developers grow optimistic about in-game ads, study says
Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."
By Robert Williams • Dec. 18, 2018 -
Celebs, humor dominate YouTube's top ads of 2018
Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.
By Erica Sweeney • Dec. 17, 2018 -
Getty Images
Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018 -
H&M Home unwraps voice-powered gift guide for Google Assistant
The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.
By Robert Williams • Dec. 17, 2018 -
Twitter Tide ad
KFC, Tide, Nike among brands that 'won' Twitter in 2018
U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
By Robert Williams • Dec. 17, 2018 -
Conscious Minds
Conscious Minds promotes iTunes movie release with Instagram vending machines
The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."
By Robert Williams • Dec. 17, 2018 -
Columbia Pictures promotes film premiere with 360-degree escape rooms
Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.
By Erica Sweeney • Dec. 17, 2018 -
Opinion
How brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
By Brian Czarny • Dec. 17, 2018 -
Williams-Sonoma
From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma
CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.
By Alex Hickey • Dec. 17, 2018 -
Popular gamer Ninja calls NFL game in co-stream on Twitch
The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.
By Robert Williams • Dec. 14, 2018 -
Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
Starbucks expands delivery with Uber Eats partnership
Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.
By Julie Littman • Dec. 14, 2018 -
'Fortnite,' ASMR dominate Instagram trends this year
The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.
By Robert Williams • Dec. 14, 2018 -
Getty Images
Response to search ads on Amazon, YouTube differs from on Google, study finds
On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand.
By Erica Sweeney • Dec. 14, 2018 -
Greggs unboxes 'gifting bot' on Messenger for holidays
U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.
By Robert Williams • Dec. 14, 2018 -
Diageo
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
By Peter Adams • Dec. 13, 2018 -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
By Dan O'Shea • Dec. 13, 2018 -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
By Robert Williams • Dec. 13, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018
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