Mobile: Page 142
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Netflix nixes iTunes billing for new subscribers
The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.
By Robert Williams • Jan. 2, 2019 -
Alexa-powered shopping triples during holiday season
While Amazon didn't provide exact numbers, the e-commerce giant said holiday sales broke records.
By Robert Williams • Jan. 2, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Media spend vs. promotions: why 1 delivers a 35% performance lift
Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.
By Shane Schick • Jan. 2, 2019 -
ESPN lets 4 college football superfans camp out on a billboard ahead of championship
Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.
By Erica Sweeney • Jan. 2, 2019 -
Opinion
Ringing in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
By Mary Lister • Dec. 27, 2018 -
Our 10 best stories of 2018
Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.
By Marketing Dive team • Dec. 21, 2018 -
Rodion Kutsaev
5 stories that shaped mobile commerce in 2018
Mobile tech demonstrates how stores are evolving — and that we are living in the middle of a shift in consumer behavior.
By Kaarin Vembar • Dec. 21, 2018 -
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.
By Peter Adams • Dec. 21, 2018 -
TikTok
TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018 -
Amazon will continue to dominate smart speaker space in 2019, eMarketer says
However, Google and other companies will cut into Amazon's market share, which is set to dip from 66.6% to 63.3%.
By Robert Williams • Dec. 21, 2018 -
Report: Apple may soon let iOS users gift in-app purchases
A change in App Store guidelines hints that app users may soon be able to buy virtual goods and give them to others.
By Robert Williams • Dec. 21, 2018 -
Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018 -
The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms
The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.
By Erica Sweeney • Dec. 21, 2018 -
Coty infuses stores with VR tech for personalized scent shopping
People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.
By Natalie Koltun , Erica Sweeney • Dec. 21, 2018 -
AppsFlyer: App install ad spend to surge to $64.1B by 2020
The rise in media costs will outpace the growth of app installs that are driven by marketing activities.
By Robert Williams • Dec. 20, 2018 -
Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018 -
Mizuno's app revamp boasts geofencing feature for push campaigns
Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.
By Robert Williams • Dec. 20, 2018 -
Kraft helps avert 'meltdowns' with on-demand grilled cheese delivery in Times Square
Parents can request free sandwiches today only by sending a text to Kraft.
By Robert Williams • Dec. 20, 2018 -
John Hazard and Lisa Burdige
NYT report suggests Facebook overstepped bounds of FTC consent decree
The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.
By Peter Adams • Dec. 19, 2018 -
Vail Resorts' chatbot delivers ski lift status, weather and terrain details
The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.
By Robert Williams • Dec. 19, 2018 -
Shiseido blends ad on Hong Kong airport app with store beauty promotion
When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.
By Robert Williams • Dec. 19, 2018 -
Walmart testing in-house visual search technology
A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives.
By Dan O'Shea • Dec. 19, 2018 -
Four Seasons' live chat service exchanged 3.5M messages since launch
The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.
By Robert Williams • Dec. 19, 2018 -
Opinion
3 ways to prep for a voice-driven holiday season and beyond
Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.
By Rebecca Stone • Dec. 19, 2018 -
Twitter will slide UK soccer highlights into overseas fans' inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018
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