Mobile: Page 135
-
McDonald's, Chipotle, Yum and Dunkin' double down on delivery
Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.
By Julie Littman • Feb. 8, 2019 -
Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.
By Peter Adams • Feb. 8, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pinterest automates Shop the Look curation
The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.
By Dan O'Shea • Feb. 8, 2019 -
MGM Resorts sponsors experience in Sacramento Kings game app
"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.
By Robert Williams • Feb. 8, 2019 -
'Fortnite' passes $500M in revenue on iOS devices
Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.
By Robert Williams • Feb. 8, 2019 -
Twitter debuts 'monetizable' metric for its 126M users
The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.
By Robert Williams • Feb. 8, 2019 -
YouTube ranked 'most intimate brand' among millennials, report finds
The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.
By Erica Sweeney • Feb. 8, 2019 -
Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
By Robert Williams • Feb. 8, 2019 -
Mondelez names Scrum50 as e-commerce agency of record
The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands.
By Erica Sweeney • Feb. 8, 2019 -
QVC launches mobile app with shoppable video, unveils new logo
The multichannel retailer places a bet on technology while launching a new brand identity.
By Dan O'Shea • Feb. 7, 2019 -
Busch turns race car into beer cans for Twitter trivia contest
Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.
By Robert Williams • Feb. 7, 2019 -
Facebook will soon show users how advertisers target them
Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.
By Robert Williams • Feb. 7, 2019 -
Snickers preps #SmoothItOver campaign for after Valentine's Day
Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.
By Robert Williams • Feb. 7, 2019 -
IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day
Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.
By Robert Williams • Feb. 7, 2019 -
Q&A
Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge
After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.
By Natalie Koltun • Feb. 7, 2019 -
Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions
Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.
By Chris Kelly • Feb. 6, 2019 -
50% of retailers list mobile shopping apps as a top priority
There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.
By Dan O'Shea • Feb. 6, 2019 -
How DTC brands see the purpose of stores
For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.
By Corinne Ruff • Feb. 6, 2019 -
Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Snap's revenue surges 36% as user base steadies at 186M
Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.
By Robert Williams • Feb. 6, 2019 -
Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign
The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.
By Robert Williams • Feb. 6, 2019 -
Jeep racks up 106M online views without running Super Bowl ad
The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.
By Erica Sweeney • Feb. 6, 2019 -
73% of media buyers favor programmatic in-app ads, study finds
A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.
By Robert Williams • Feb. 6, 2019 -
Digital restaurant ordering expected to triple by 2020
Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.
By Julie Littman • Feb. 5, 2019 -
Nike opens pop-up store based on its SNKRS app
Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.
By Dan O'Shea • Feb. 5, 2019