Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Helzberg Diamonds debuts in-store AR feature

Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

By Dan O'Shea • Feb. 13, 2019

T-Mobile's Super Bowl push drives surge in app downloads

An offer for free "Taco Tuesdays" at Taco Bell via the wireless carrier's app led to a jump in digital transactions for the Tex-Mex food chain.

By Robert Williams • Feb. 13, 2019

Amazon Lockers to debut at Coachella

The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under nourished, flower-hungry festival goers.

By Daphne Howland • Feb. 13, 2019

Devils Backbone brings beer packaging to life with AR

The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.

By Robert Williams • Feb. 13, 2019

Kroger launches mobile payment platform

Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.

By Jeff Wells • Feb. 13, 2019

Report: Apple riles media firms with proposed fees on 'Netflix for news'

The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.

By Robert Williams • Feb. 13, 2019

Study: Voice assistant usage to surge 320% to 8B by 2023

Growing demand for multi-platform assistants will negatively affect usage of virtual assistants in standalone apps, Juniper Research said.

By Robert Williams • Feb. 13, 2019

Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook

The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.

By Erica Sweeney • Feb. 13, 2019

Why is Pizza Hut testing delivery with Grubhub?

The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.

By Julie Littman • Feb. 13, 2019

Target updates app after pricing dispute

An investigation by a Minneapolis TV station found that prices on the retailer's mobile app rose as users got closer to stores. 

By Corinne Ruff • Feb. 12, 2019

Jolly Green Giant matches with dating site to help farmers find love

For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."

By Erica Sweeney • Feb. 12, 2019

The Knot joins Spotify for wedding playlists

Singer Meghan Trainor is the first celebrity to curate "Wedding Songs by The Knot" as Valentine's Day nears.

By Robert Williams • Feb. 12, 2019

HQ Trivia debuts voice app for Google Assistant

"HQ University" challenges players to answer 12 questions of increasing difficulty with voice commands.

By Robert Williams • Feb. 12, 2019

Burger King's 'Whopper Detour' generated 1.5M app downloads

Trolling McDonald's helped catapult the brand to the top of Apple's App Store rankings, Restaurant Brands' CEO said during a conference call with analysts.

By Robert Williams • Feb. 12, 2019

Study: Retailers lag shopper expectations for in-store tech

Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found. 

By Robert Williams • Feb. 12, 2019

Comic Dive: This American Brand

More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.

By John Hazard and Lisa Burdige • Feb. 12, 2019

Southwest Airlines seeks Instagram influencers for travel content

Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.

By Robert Williams • Feb. 11, 2019

How Cars.com intercepted Super Bowl conversations to increase traffic 42%

The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

By Chris Kelly • Feb. 11, 2019

Facebook buys visual shopping startup GrokStyle

The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

By Robert Williams • Feb. 11, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

Schwarzkopf sees 96% video completion rate on in-store mobile videos

Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.

By Robert Williams • Feb. 11, 2019

Spotify moves to ban ad block users from its platform

Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer. 

By Robert Williams • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019