Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Delivery mobile app market to hit $16.6B in 2023, report says

Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage. 

By Alicia Kelso • Feb. 20, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says

The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.

By Robert Williams • Feb. 20, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter

The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.

By Robert Williams • Feb. 20, 2019

Revlon rolls out influencer-backed campaign with Instagram sweepstakes

The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.

By Robert Williams • Feb. 20, 2019

Tide plots nationwide ambitions for mobile on-demand laundry service

Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app. 

By Erica Sweeney • Feb. 20, 2019

Mobile shopping surged 64% during holidays, survey finds

The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.

By Robert Williams • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

USA Today debuts AR feature for Oscar-nominated designers

"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.

By Robert Williams • Feb. 19, 2019

Report: Apple buys Pullstring to support voice-powered app development

The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.

By Robert Williams • Feb. 19, 2019

Fiery UK parliamentary report puts Facebook in regulatory crosshairs

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

By Erica Sweeney • Feb. 19, 2019

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Report: Apple buys AI marketing startup DataTiger

The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.​

By Robert Williams • Feb. 15, 2019

IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC

Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record. 

By Erica Sweeney • Feb. 15, 2019

Kellogg sees 18% sales bump through pilot for VR merchandising tool

Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom. 

By Erica Sweeney • Feb. 15, 2019

Walgreens accepts Alipay in 3,000 stores

Allowing Chinese travelers to use the mobile payments they're accustomed to could allow them to bypass foreign exchange rates and purchase more.

By Daphne Howland • Feb. 15, 2019

Amazon bows to political pressure, scraps NYC HQ2 plans

The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.

By Chris Kelly • Feb. 14, 2019

Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.

By Peter Adams • Feb. 14, 2019

Reddit expands ad products with app install push

The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.

By Robert Williams • Feb. 14, 2019

Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Business Insider integrates personalized content feed

The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.

By Robert Williams • Feb. 14, 2019