Mobile: Page 133
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AMC Theatres' revamped app lets moviegoers order snacks ahead
The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.
By Robert Williams • March 15, 2019 -
EMarketer: US smartphone usage will grow 3% to 232.8M people this year
IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.
By Robert Williams • March 15, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
By Peter Adams • March 15, 2019 -
Miller Lite, Angry Orchard uncap AR-linked bottles
Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.
By Robert Williams • March 15, 2019 -
Facebook loses 2 top executives amid strategy change
The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.
By Robert Williams • March 15, 2019 -
Accenture Interactive
How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
By Chris Kelly • March 15, 2019 -
Jackbox Games pilots AdRoll's new AI-powered video solution
The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.
By Erica Sweeney • March 15, 2019 -
Column
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019 -
Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
By Erica Sweeney • March 15, 2019 -
Kroger
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019 -
John Hazard and Lisa Burdige
NYT: Criminal probe into Facebook entangles smartphone makers
The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.
By Peter Adams • March 14, 2019 -
Report: Apple buys machine-learning startup Laserlike
The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.
By Robert Williams • March 14, 2019 -
Febreze drops fresh album of musical ads
"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.
By Robert Williams • March 14, 2019 -
Betabrand builds customer acquisition strategy around Facebook comments
The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.
By Erica Sweeney • March 14, 2019 -
Google rolls out smart targeting for in-game ads
New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.
By Robert Williams • March 14, 2019 -
Natalie Koltun / Mobile Marketer
Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
By Natalie Black (Koltun) • March 14, 2019 -
Lamps Plus taps SMS texting for customer service
Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.
By Robert Williams • March 14, 2019 -
Opinion
When disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.
By Patrick Reynolds • March 14, 2019 -
Pandora offers more granular targeting, including smart speaker-specific ads
The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.
By Peter Adams • March 13, 2019 -
Spotify offers free ad-supported Hulu to paying subscribers
The popular services join forces as the streaming market grows increasingly saturated.
By Robert Williams • March 13, 2019 -
Nutrish/Tremor Video DSP
EMarketer: Social video ad spending will surge 44% by 2021
The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.
By Robert Williams • March 13, 2019 -
Three Olives
Three Olives Vodka's influencer campaign boosts awareness 32%
The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.
By Robert Williams • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game
Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.
By Robert Williams • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019
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