Mobile: Page 130
-
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Moolah, SurgePhone offer ad-supported mobile service
Mobile users can get free mobile service in exchange for watching ads.
By Robert Williams • April 1, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Apple to shut down Texture as Apple News Plus starts
The shutdown leaves Android and Amazon Fire HD subscribers without access to the digital newsstand service.
By Robert Williams • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
Busch
Busch hosts 'Busch League' social contest to sponsor amateur softball teams
The AB InBev beer brand will choose 10 recreational teams to receive cash, branded jerseys, free suds and appearances in an ad campaign.
By Robert Williams • March 29, 2019 -
Study: Mobile app spending to double to $156B by 2023
Latin America and Africa will show the fastest growth rates as developing markets enter the smartphone era.
By Robert Williams • March 29, 2019 -
Postmates' latest partnership brings in-app food ordering to Coachella
A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.
By Kevin Whiteley • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
Buffalo Wild Wings
Buffalo Wild Wings shames fans on Instagram for not watching March Madness
Fans of specific teams get the Stories message from an all-star alumnus of their school in the chain's highly targeted approach.
By Robert Williams • March 29, 2019 -
How to tap into Gen Z's $143B spending power by smartphone
These young consumers actively use their phones, but they don't value e-commerce as much as millennials, according to market intelligence firm Numerator.
By Lauren Manning • March 29, 2019 -
Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said.
By Peter Adams • March 28, 2019 -
Paul Hanaoka
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • March 28, 2019 -
DoorDash
DoorDash's new program supports immigrant-founded restaurants
The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities.
By Alicia Kelso • March 28, 2019 -
EMarketer: Reddit's ad revenue to jump 55% in 2019
The site's ad business is projected to reach $119 million this year and to more than double by 2021.
By Erica Sweeney • March 28, 2019 -
52% of advertisers combine buying for digital video and linear TV, study finds
By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.
By Erica Sweeney • March 28, 2019 -
Square brings in-seat food ordering to Washington Nationals fans
Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.
By Robert Williams • March 28, 2019 -
Chiquita
Chiquita unpeels AR Snapcodes for World Banana Day
Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.
By Robert Williams • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
OkCupid badges help 'Game of Thrones' fans find a date
Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.
By Robert Williams • March 28, 2019 -
NBA lets Magic Leap users watch live AR basketball
The app shows games, team information and player statistics on several computer-generated displays.
By Robert Williams • March 27, 2019 -
Cargo
Aveeno gives away face masks as Cargo rides into new markets
Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.
By Robert Williams • March 27, 2019 -
Instagram
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Budweiser
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
EMarketer: Snapchat's ad business will climb 24% this year
Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.
By Robert Williams • March 27, 2019 -
Getty Images
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019
Previous
