Mobile: Page 131
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YouCam brings in-store AR sampling to beauty retailers
A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.
By Robert Williams • March 4, 2019 -
New Balance lets runners trade miles for beer via mobile wallet
Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.
By Robert Williams • March 4, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
JetBlue's Instagram contest asks users to wipe their accounts
Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.
By Robert Williams • March 4, 2019 -
Amazon ends sales of Dash buttons in push for Alexa shopping
Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.
By Robert Williams • March 4, 2019 -
Verizon
Accenture: Many business leaders doubt 5G's revolutionary capabilities
Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.
By Erica Sweeney • March 4, 2019 -
Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz
The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.
By Dan O'Shea • March 1, 2019 -
CNN unveils app for Magic Leap's AR headset
The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.
By Robert Williams • March 1, 2019 -
Paul Hanaoka
Retail jumps to biggest buyer of mobile ads in second half of 2018, study finds
Retailers spent more on mobile advertising than the media, finance and automotive industries, Smaato found.
By Robert Williams • March 1, 2019 -
Getty Images
Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile
Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.
By Robert Williams • March 1, 2019 -
Quilted Northern touts comfort and self-care in social video spots
The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.
By Robert Williams • March 1, 2019 -
Southwest promotes civility with Netflix's 'The Kindness Diaries'
The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.
By Erica Sweeney • March 1, 2019 -
Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day
As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.
By Erica Sweeney • March 1, 2019 -
Lego sponsors Cartoon Network's gamified viewing app
Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.
By Robert Williams • Feb. 28, 2019 -
Danone links illustrated yogurt packaging to Spotify playlists
The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.
By Robert Williams • Feb. 28, 2019 -
YouTube
Lay's ties exclusive Bebe Rexha song downloads to chip packaging
After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.
By Erica Sweeney • Feb. 28, 2019 -
Study: 40% of consumers are interested in branded chatbots
Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.
By Robert Williams • Feb. 28, 2019 -
Tommy Hilfiger
Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
Getty Images
77% of US ad fraud classified as highly sophisticated, study finds
Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.
By Erica Sweeney • Feb. 28, 2019 -
Yelp's integration with GrubHub starts to pay off
The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.
By Alicia Kelso • Feb. 27, 2019 -
Apple adds Bidalgo as partner for mobile search ad automation
The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.
By Robert Williams • Feb. 27, 2019 -
Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.
By Erica Sweeney • Feb. 27, 2019 -
Pandora Stories lets creators merge music and podcasting
John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.
By Robert Williams • Feb. 27, 2019 -
Hermes packs AR video messaging into parcel delivery
Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.
By Robert Williams • Feb. 27, 2019 -
Apple tests promotional discounts on app subscriptions
Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.
By Robert Williams • Feb. 26, 2019 -
Oral-B connects AI-powered toothbrush to mobile apps for personalized tips
The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.
By Robert Williams • Feb. 26, 2019
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