Mobile: Page 126
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NBA lets Magic Leap users watch live AR basketball
The app shows games, team information and player statistics on several computer-generated displays.
By Robert Williams • March 27, 2019 -
Cargo
Aveeno gives away face masks as Cargo rides into new markets
Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.
By Robert Williams • March 27, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Instagram
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Budweiser
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
EMarketer: Snapchat's ad business will climb 24% this year
Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.
By Robert Williams • March 27, 2019 -
Getty Images
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019 -
Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand
The news closely follows the platform's $337 million dual purchase of the network Gimlet Media and production shop Anchor.
By Peter Adams • March 26, 2019 -
Apple unveils mostly ad-free content services for entertainment, gaming
The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.
By Robert Williams • March 26, 2019 -
Online ad spend will grow more quickly than expected in 2019, Zenith says
Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.
By Erica Sweeney • March 26, 2019 -
NFL, Verizon pen 2-year deal to bring 5G into stadiums
The organizations will develop in-stadium mobile features for sports fans who attend live games.
By Robert Williams • March 26, 2019 -
Zappar
7-Eleven, BodyArmor team up on AR loyalty push for March Madness
In partnership with the Coke-backed sports drink, the chain's rewards app lets basketball fans play a shootout mini-game in exchange for redeemable points.
By Robert Williams • March 26, 2019 -
TI Media
Microsoft, PlayStation boost results with Stories ads on Google AMP
A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.
By Robert Williams • March 26, 2019 -
Opinion
Retail apps: how to calculate ROI
Retailers should consider hard-to-measure indicators like user experience when assessing the value of building an app, writes Unbound Commerce's Wilson Kerr.
By Wilson Kerr • March 26, 2019 -
Domino's adds in-car ordering to its tech lineup
The national pizza chain's latest innovation builds on its litany of ordering options, giving it a leg up on competitors that have been playing catch-up.
By Julie Littman • March 25, 2019 -
Nilla Wafers bakes 32-point ad recall jump into social video campaign
Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.
By Robert Williams • March 25, 2019 -
IOS 12 engagement levels for notifications remain stable despite new controls, study says
Thirty percent of media app users showed no change in notification engagement rates after updating to iOS 12.
By Robert Williams • March 25, 2019 -
Peter Adams
Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens
Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.
By Robert Williams • March 25, 2019 -
TikTok grosses $75M from virtual currency sales
People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.
By Robert Williams • March 25, 2019 -
Report: Google considers privacy-minded restrictions on ad targeting
Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser.
By Erica Sweeney • March 25, 2019 -
Absolut
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Q&A
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.
By Peter Adams • March 25, 2019 -
EBay adds Google Pay to online marketplace
The digital marketplace will let Google Pay users complete purchases through its app, mobile website and desktop site.
By Robert Williams • March 22, 2019 -
Video ad fraud scheme made 2M ad calls per day
Hidden video ads in mobile apps ran behind legitimate banners, according to DoubleVerify's Fraud Lab.
By Robert Williams • March 22, 2019 -
Turner Sports unveils Instagram AR game for March Madness
Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.
By Robert Williams • March 22, 2019 -
Amazon tests video ads in its shopping app, Bloomberg reports
The ads put Amazon in more direct competition with Google and Facebook, and are expected to hit Android devices later this year.
By Robert Williams • March 22, 2019
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