Mobile: Page 123
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App Annie: App store spending climbs 20% to record $22B in Q1
Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.
By Robert Williams • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Waze
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Uber Eats boosts delivery tracker transparency with colorful animations
The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.
By Kevin Whiteley • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019 -
KFC
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
EMarketer: Snapchat user base will dip in 2019 for first time
The researcher is backpedaling on earlier growth estimates as Snapchat is set to lose monthly users in the U.S. this year for the first time.
By Robert Williams • April 11, 2019 -
Cooklist
Target enters the shoppable recipe game with Cooklist app
With the app, users can find more than 1 million recipes, build shopping lists and order same-day delivery of ingredients.
By Jennifer Sweeney • April 10, 2019 -
Study: Just 3.8% of businesses offer correct info in voice searches
Google, Yelp and Bing are the most important services that feed voice platforms with details like store hours.
By Robert Williams • April 10, 2019 -
Spotify adds conversion metrics to track ad performance
Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.
By Robert Williams • April 10, 2019 -
Caffè Nero cracks open Easter egg hunt for app users
The campaign returns for a second year after spurring 100,000 app downloads and 300,000 "egg-agements" in 2018.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019 -
Kind exposes sugar content in its competitors' products with AR pop-up
This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.
By Lillianna Byington • April 10, 2019 -
Amazon Go will accept cash payments, CNBC reports
This decision comes as major cities across the country consider banning cashless stores.
By Krishna Thakker • April 10, 2019 -
USA Today
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 9, 2019 -
Bose brings audio AR shades and festival content to Coachella
Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.
By Robert Williams • April 9, 2019 -
Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 9, 2019 -
AT&T, Buffalo Wild Wings score with March Madness social ads
The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.
By Robert Williams • April 9, 2019 -
OpinionHow 'out with the old' can leave you out in the cold
Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • April 9, 2019 -
WhatsApp Business rolls out for iOS
The app for Android was released last year and is currently in use by more than five million businesses worldwide.
By Kaarin Vembar • April 8, 2019 -
Google brings ads to Assistant search results
A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.
By Robert Williams • April 8, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 8, 2019 -
Smokey Bear gets reimagined with celeb-voiced animoji campaign
Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.
By Robert Williams • April 8, 2019
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