Mobile: Page 122
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Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Column
Can chatbots charm consumers?
Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.
By Dan O'Shea • April 17, 2019 -
Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
By Robert Williams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
By Robert Williams • April 16, 2019 -
T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
PepsiCo
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Cargo
Hershey lets Uber riders sample Reese's, Cadbury eggs for Easter
The partnership with Cargo follows a retailing period in March aimed at getting people excited for the holiday.
By Robert Williams • April 15, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
By Chris Kelly • April 15, 2019 -
PHMG
Deep DiveSonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
By Laura Klepacki • April 15, 2019 -
Inphantry and Puma
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
Innit
App-powered shoppable recipes hit the smart kitchen
Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.
By Jeff Wells • April 12, 2019 -
Wikimedia Commons
OpinionHow a decade of mobile marketing innovation created 'the year of the unicorn'
As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.
By Mike Herrick • April 12, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019
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