Mobile: Page 117
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Swiss airline brings vertical AR cabin views to web ads
Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.
By Robert Williams • May 20, 2019 -
Macy's
Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Survey: Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of executives said the retail industry is making effective use of mobile marketing.
By Robert Williams • May 17, 2019 -
TikTok tops App Store downloads for fifth straight quarter
The social-video app is the only one in the top five not owned by Facebook or Google.
By Robert Williams • May 17, 2019 -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
John Hazard
ColumnComic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
By John Hazard • May 17, 2019 -
Schnucks expands app-based rewards chain-wide
The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.
By Jennifer Sweeney • May 17, 2019 -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Study: Mobile gaming more popular than social media
Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).
By Robert Williams • May 16, 2019 -
Axe
Axe taps 'Stranger Things' star for hair-focused social push
The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.
By Robert Williams • May 16, 2019 -
Parsec
Skincare brand Ahava sees 10% awareness lift by measuring ad attention
The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.
By Chris Kelly • May 16, 2019 -
Macy's leans on off-price, mobile and 'Growth50'
In the retailer's earnings call, CEO Jeff Gennette emphasized the role of mobile in improving the store experience and noted that the company is piloting virtual styling services with its My Stylist platform.
By Daphne Howland • May 16, 2019 -
Vodafone dials up Adobe for app personalization
Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.
By Robert Williams • May 16, 2019 -
NBC tunes into podcasting with 'Songland' series on iHeartRadio
Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.
By Robert Williams • May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.
By Peter Adams • May 15, 2019 -
Mobile ad spending rises 29% on video growth, study says
Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.
By Robert Williams • May 15, 2019 -
Hilton lets Lyft riders earn hotel loyalty points
Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.
By Robert Williams • May 15, 2019 -
Halo Top Creamery preps pop-up drive-thru for Canadian travelers
In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.
By Dianna Christe • May 15, 2019 -
Study: Despite YouTube's push for short spots, longer ads jump 19%
MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.
By Robert Williams • May 15, 2019 -
Warner Bros. promotes 'Godzilla' with sponsored history podcast
IHeartRadio's "How Stuff Works" created a special edition of the podcast to focus on the history of Godzilla movies.
By Robert Williams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Google boosts shopping capabilities across search, images and YouTube
A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.
By Robert Williams • May 14, 2019 -
Study: Wearables market to grow 15% a year until 2023
Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.
By Robert Williams • May 14, 2019 -
Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments
A new app called Spedn lets users transact in-store with digital tokens like bitcoin, but none of the partners accepting payments appear eager to flaunt the capability.
By Peter Adams • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019
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