Mobile: Page 116
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Google halts production of mobile tablets
The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.
By Robert Williams • June 24, 2019 -
AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
By Robert Williams • June 24, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
By Robert Williams • June 24, 2019 -
Mobile data usage surges 82% amid IoT growth, survey shows
Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.
By Robert Williams • June 21, 2019 -
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
By Robert Williams • June 21, 2019 -
Gatorade
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
By Robert Williams • June 21, 2019 -
Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
By Tatiana Walk-Morris • June 20, 2019 -
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
By Lisa Rowan • June 20, 2019 -
T-Mobile updates connected-car app, adds gas station locator
Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.
By Robert Williams • June 20, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Live Nation
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
By Robert Williams • June 20, 2019 -
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
By Peter Adams • June 19, 2019 -
Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
By Robert Williams • June 19, 2019 -
Procter & Gamble, Unilever help create 'digital safety' group
The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.
By Robert Williams • June 19, 2019 -
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
By Robert Williams • June 19, 2019 -
Business Wire
Eagle Creek debuts NFC-connected luggage
The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.
By Robert Williams • June 18, 2019 -
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
By Robert Williams • June 18, 2019 -
Postmates delivers free lunches inspired by Amazon's 'Marvelous Mrs. Maisel'
The delivery tie-in aims to showcase Postmates' delivery services in a competitive market by highlighting cuisine from the hit show.
By Robert Williams • June 18, 2019 -
Study: Agencies face cost, tech hurdles with AR advertising
However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.
By Robert Williams • June 18, 2019 -
Procter & Gamble
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
Bud Light revives '90s ad series and brews music-infused beer on Twitch
The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.
By Barry Levine • June 18, 2019 -
Sponsored by NativeXHow social media in China differs from the West
Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.
June 18, 2019
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