Mobile: Page 118
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Why New Balance pivoted from video to playables to break into new markets
A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.
By Peter Adams • June 12, 2019 -
Poshmark
Poshmark expands social commerce platform into home goods
This marks the online and mobile site's first venture into products outside of fashion and beauty.
By Caroline Jansen • June 11, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mobile internet usage rises to 800 hours a year, study shows
Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.
By Robert Williams • June 11, 2019 -
Just 1 in 5 consumers have shopped by voice, study says
People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping.
By Robert Williams • June 11, 2019 -
Toyota
Toyota targets Hispanic car buyers with AR mobile ads
The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.
By Robert Williams • June 11, 2019 -
Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
By Barry Levine • June 11, 2019 -
Malibu's new scannable bottles unlock mobile game, branded swag
NFC tags and a QR code on the bottle's neck activate a mobile site with cocktail recipes and other exclusive content.
By Robert Williams • June 11, 2019 -
Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
By Peter Adams • June 10, 2019 -
Mountain Hardwear launches AR app to bring outdoor gear to life
The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.
By Lisa Rowan • June 10, 2019 -
Zynga
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Nike dominates social mentions in lead-up to Women's World Cup, study finds
Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.
By Robert Williams • June 10, 2019 -
Saucony laces up first-ever Instagram relay race
The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.
By Robert Williams • June 7, 2019 -
Carnival airs mobile comedy series with Thrillist
The cruise line's "Island Hoppers" is a comedy competition series that will stream on Facebook, Instagram, YouTube and Twitter.
By Robert Williams • June 7, 2019 -
Chipotle celebrates Pride with donations from shoppable Instagram post
The burrito chain will give proceeds from online sales of themed gear to The Trevor Project.
By Robert Williams • June 7, 2019 -
Bloomingdale's
ColumnCampaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute
The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.
By Natalie Black (Koltun) • June 7, 2019 -
Report: Snapchat debuts in-app stores for some influencers
Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.
By Robert Williams • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Amazon's new 'StyleSnap' app tool could be a game changer — if it works
After launch, users will be able upload a photo of a desired look and get similar product recommendations from Amazon's assortment.
By Daphne Howland • June 6, 2019 -
Digiday: Katzenberg's Quibi will be 'mobile-only'
The video-streaming startup reportedly dropped plans for connected TV apps.
By Robert Williams • June 6, 2019 -
HBO
HBO debuts branded Pandora quiz for 'Big Little Lies'
A quiz matches streaming music listeners with characters from the show to create a custom playlist.
By Robert Williams • June 6, 2019 -
How openness to ads varies across digital audio and video consumption
Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.
By Robert Williams • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019
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