Mobile: Page 118
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KFC
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Alltown convenience chain drives gas payments through E-ZPass
An RFID system recognizes the tag and sends a text to the driver's phone to confirm the pump number and activate fueling.
By Robert Williams • May 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google to let Android users pay for apps with cash
The move is aimed at mobile users in emerging markets who don't have access to credit.
By Robert Williams • May 13, 2019 -
Facebook sues Rankwave over alleged misuse of user data
By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.
By Robert Williams • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
By Robert Williams • May 13, 2019 -
KT launches South Korean 5G network with AR 'Avengers' game
Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."
By Robert Williams • May 13, 2019 -
Younger consumers pay more attention to online ads, survey finds
In another positive sign for digital marketers, older consumers are buying more online now than in the past.
By Barry Levine • May 10, 2019 -
Amazon makes it easier for mobile carriers to offer its services
IT company Synchronoss will help mobile operators offer Amazon's services directly to their customers.
By Robert Williams • May 10, 2019 -
Burger King drives app downloads with 'Traffic Jam Whopper' deliveries
The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.
By Robert Williams • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Chick-fil-A has the strongest QSR brand personality on social, study says
Fast food giants were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
Opinion
Let's not lose sight of the aspiration of native ads
The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.
By Susan Borst • May 9, 2019 -
Ted Baker
Study: Chatbots to drive $112B in retail sales by 2023
Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.
By Robert Williams • May 9, 2019 -
Nike
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Dove Hair
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Uber to go public at $47 a share for $86B valuation
The ride-hailing giant will start trading Friday on the New York Stock Exchange with greater hopes than Lyft's first month on the Nasdaq.
By Chris Teale • May 9, 2019 -
MMA suggests attribution workarounds amid GDPR, walled garden challenges
A new guide includes data-sharing policies for many of the biggest digital platforms and advice on building multi-touch attribution models for mobile ads.
By Robert Williams • May 9, 2019 -
Toyota and other auto brands favor Facebook, Instagram for social media ads
Volkswagen and Nissan placed 100% of their social ads on Facebook, while Tesla skipped paid social altogether.
By Robert Williams • May 8, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Study: Mobile is key to preventing higher subscriber churn
A disappointing mobile experience is most likely to lead U.S. viewers to cancel a subscription to streaming video, music, gaming or news services.
By Robert Williams • May 8, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
Factory PR / Color&Co
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Koltun • May 8, 2019
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