Mobile: Page 112
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Adobe
Adobe debuts software tools to ease Alexa skill creation
Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.
By Robert Williams • July 22, 2019 -
LaFORCE for Hardee's
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Los Angeles Football Club lets fans order food via Apple Business Chat
Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.
By Robert Williams • July 19, 2019 -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019 -
Disney gets song hub on Spotify to showcase music library
"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.
By Robert Williams • July 19, 2019 -
Bud Light
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Pixabay
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Kraft Heinz launches a meal planning app that links to digital carts
Meal Hero uses artificial intelligence and user preferences to develop personalized meal plans shoppers can buy through Instacart.
By Jessica Dumont • July 19, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.
By Robert Williams • July 18, 2019 -
Cargo
Uber launches shopping app with Cargo to boost in-car commerce
Cargo Store users get back 10% of their purchases in Uber credits that can be redeemed on future rides or purchases.
By Robert Williams • July 18, 2019 -
Jim Beam
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Postmates
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
Kahlúa showcases least-liked Instagram posts in pop-up art exhibit
The liqueur brand also added a section to its website called #BottomNine to help Instagram users see which of their posts received the fewest likes.
By Robert Williams • July 18, 2019 -
Lay's
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
By Peter Adams • July 17, 2019 -
Study: Consumers like chatbots but prefer human interaction
A recent survey finds respondents prefer chatting with humans to answer questions due to ease of communication and good customer experience.
By Tatiana Walk-Morris • July 17, 2019 -
McDonald's inks deal with DoorDash, ending Uber Eats' exclusivity
After two years, the fast food chain added a second delivery partner, a move that appeases some franchisees but could be a blow to Uber Eats.
By Alicia Kelso • July 17, 2019 -
'Wicked' drives ticket sales with AI-powered chatbot
Artificial intelligence platform Broadw.ai works with Facebook Messenger and websites to automate conversations with theatergoers.
By Robert Williams • July 17, 2019 -
Report: Apple to fund original podcasts to challenge rivals
Spotify's stock declined on news that Apple will pay for exclusive audio programming.
By Robert Williams • July 17, 2019 -
Halo Top, Bumble dish out frozen treats for National Ice Cream Day
Users can win a free box of Halo Top Pops by swiping through the app's dating and networking sections for a coupon.
By Robert Williams • July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Getty Images
Facebook meets bipartisan opposition to Libra cryptocurrency
Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.
By Robert Williams • July 16, 2019
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