Mobile: Page 109
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Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
By Robert Williams • Aug. 8, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
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Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 8, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 8, 2019 -
Snickers spurs 42M views from Holler's branded stickers
The Mars candy converted 61,000 users into brand advocates by letting them decorate mobile messages with animated images.
By Robert Williams • Aug. 8, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 7, 2019 -
Google debuts app-ads.txt support to start blocking unauthorized ads this month
The search giant will implement the IAB Tech Lab's anti-fraud tech on its Ad Manager and AdMob mobile ad network.
By Robert Williams • Aug. 7, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 7, 2019 -
Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu
Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.
By Robert Williams • Aug. 7, 2019 -
Kmart
Kmart Australia deploys AR furniture demos in programmatic web-based ads
Working with agency Universal McCann and vendor OmniVirt, the retailer breaks with the typically app-based approach to the immersive technology.
By Peter Adams • Aug. 6, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 6, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019 -
Amazon lets Alexa users donate school supplies with their voice
People can quickly donate filled backpacks and will receive a thank you message from Shaquille O'Neal.
By Robert Williams • Aug. 6, 2019 -
Böen wine taps NFC tags for connected bottle caps
Shoppers can unlock details without downloading an app, letting the vintner offer the equivalent of a TV commercial at a fraction of the cost of in-aisle ads.
By Robert Williams • Aug. 6, 2019 -
Study: 38% of shoppers purchase via retailers' mobile apps
While Amazon is the top tool for discovering products, offline remains the most popular buying channel.
By Tatiana Walk-Morris • Aug. 5, 2019 -
Taco Bell global brand chief departs, duties split between 2 SVPs
Marisa Thalberg plans to retain an advisory role at parent company Yum Brands, which recently appointed retail vet Mark King as Taco Bell's CEO.
By Peter Adams • Aug. 5, 2019 -
Smartphone shipments slip 2.3%, but show signs of stabilizing, IDC says
A slower pace of declines suggests that demand is starting to pick up.
By Robert Williams • Aug. 5, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019 -
Google pilots 'Play Pass' subscriptions for app store
Arriving as Apple readies its similar Arcade service, Google's test program grants access to apps and games for a monthly fee of $4.99.
By Robert Williams • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers
Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.
By Robert Williams • Aug. 2, 2019 -
P&G digital media exec Craig Stimmel joins Snap
Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard.
By Robert Williams • Aug. 2, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019
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