Mobile: Page 109
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Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
By Robert Williams • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.
By Robert Williams • July 11, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump
While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.
By Robert Williams • July 11, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
5 branded posts from influencers required to spur a purchase, study says
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
By Robert Williams • July 10, 2019 -
Southwest Airlines adds Facebook AR filters to 'Shark Week' promo
Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.
By Robert Williams • July 10, 2019 -
EMarketer: Shopping on smart speakers is growing faster than previously forecast
Revised estimates predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.
By Robert Williams • July 10, 2019 -
Opinion
What's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
By Adam Williams • July 10, 2019 -
Facebook emulates rivals' monetization playbooks to draw more creators
Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.
By Peter Adams • July 9, 2019 -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 9, 2019 -
86% of UK ad agencies see digital audio as key media strategy, study says
Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.
By Robert Williams • July 9, 2019 -
Havaianas' boardwalk mural activates mobile shopping experience
Google Vision tech recommends different sandal styles depending on the section of sidewalk a user scans.
By Robert Williams • July 9, 2019 -
Instagram influencer engagement hovers near all-time lows, study says
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.
By Robert Williams • July 9, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Koltun , Chris Kelly , Kira Barrett • July 8, 2019 -
Getty
Deep DiveMobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Koltun • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
Hudson's Bay launches iOS shopping app
The bilingual app lets in-store shoppers scan product bar codes to search for additional styles and sizes and see more detailed product descriptions.
By Robert Williams • July 8, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Ogilvy
Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Sponsored by NativeX
Learn about the Chinese mobile app market
China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.
By Kevin Ford • July 8, 2019 -
@laurajung for Brita
Brita's Instagram influencer campaign Photoshops pollution into beach posts
The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.
By Robert Williams • July 3, 2019
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