Mobile: Page 110
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Spotify's self-serve ad platform beefs up audience targeting
Course Hero and RXBAR are among the brands to reach target audiences based on their interests at key points during the day.
By Robert Williams • Aug. 2, 2019 -
Column
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Natalie Black (Koltun) • Aug. 2, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter merges agency, ad-tech teams to hone ad campaigns
Stephanie Prager will oversee the teams as head of global agency and platform solutions.
By Robert Williams • Aug. 1, 2019 -
Study: App install fraud cost marketers $2.3B so far in 2019
Fake in-app purchases surged tenfold to 2.1% of all in-app purchases in Q2 from the prior quarter.
By Robert Williams • Aug. 1, 2019 -
Cricket Wireless lets customers rack up rewards by viewing ads
AT&T's prepaid mobile carrier partnered with Adfone on an app where users can redeem points for bill credits or digital gift cards.
By Robert Williams • Aug. 1, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Apple offsets iPhone slump with services growth
Until the release of an iPhone with a 5G chip, as is expected next year, the smartphone is unlikely to see a significant upgrade cycle.
By Robert Williams • July 31, 2019 -
Post-it digitizes note taking with new Android app
3M's line of sticky notes aims to help mobile users capture, organize and share ideas offline and on-the-go.
By Robert Williams • July 31, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.
By Peter Adams • July 30, 2019 -
Facebook ranks lowest among social media sites for customer satisfaction, study says
Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.
By Robert Williams • July 30, 2019 -
Pinterest
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
TikTok's parent company readies smartphone plans
ByteDance said it will make the mobile devices after it struck a deal with hardware developer Smartisan Technology.
By Robert Williams • July 30, 2019 -
Critical Mass
Infiniti spins Instagram quiz into immersive driving experience
A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.
By Robert Williams • July 30, 2019 -
Ryan McKnight
DOJ settlement on Sprint/T-Mobile deal pledges fast 5G buildout
The planned merger cleared another regulatory hurdle, with the two mobile providers and Dish pledging a fast rollout of 5G service to U.S. customers.
By Chris Teale • July 29, 2019 -
Pokemon Go
'Pokémon Go' stages OOH hack campaign in New York
The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.
By Robert Williams • July 29, 2019 -
Pizza Hut, Snickers kick off EA's Madden NFL esports championship
Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.
By Robert Williams • July 29, 2019 -
LandShark Lager
LandShark Lager dips into SMS contest for shark-dive trip, conservation effort
By launching the contest around Discovery Channel's "Shark Week," the beer brand from Jimmy Buffett's Margaritaville may capitalize on shark-related buzz.
By Robert Williams • July 29, 2019 -
General Mills' Box Tops go digital with fresh mobile app
Requiring users to scan receipts could help the food giant gather insights into shopping habits to inform future marketing.
By Robert Williams • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
Alphabet revenue tops estimates as Google ad sales jump 16%
Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.
By Robert Williams • July 26, 2019 -
unsplash/freestocks
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019 -
Amazon's ad sales rise 37% to outpace digital rivals
The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.
By Robert Williams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019
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