Mobile: Page 108
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National Retail Federation
52% of retailers feel ill-prepared to support emerging mobile tech, study says
AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.
By Robert Williams • Aug. 15, 2019 -
Tyson's Ball Park Franks challenges moviegoers to AR hot dog derby
The meat brand worked with National CineMedia on its first interactive ad campaign in theaters.
By Robert Williams • Aug. 15, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Shoppers favor AR/VR, subscription services over smart speakers, study says
The adoption rate remains low for voice shopping with just 8% of U.S. consumers trying it, but 23% are considering it for future purchases.
By Robert Williams • Aug. 15, 2019 -
Report: Google to end longtime ban on fantasy sports ads
Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.
By Robert Williams • Aug. 14, 2019 -
Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
By Robert Williams • Aug. 14, 2019 -
Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019 -
Sponsored by GimbalQuality or quantity: Why the source of your location data matters
By leveraging location data, marketers are not only able to identify and target the right audiences more effectively, but they also gain invaluable insights about their customers, prospects, competitors, and store performance.
Aug. 14, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Coty's DTC brand Younique launches AR beauty tool
The company introduced facial analysis tech to let users virtually sample cosmetics.
By Kaarin Moore • Aug. 13, 2019 -
TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
By Robert Williams • Aug. 13, 2019 -
Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
By Robert Williams • Aug. 13, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
By Robert Williams • Aug. 13, 2019 -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Hinge
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
By Robert Williams • Aug. 12, 2019 -
28% of marketers struggle with in-app video delivery, study says
The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.
By Robert Williams • Aug. 12, 2019 -
Nearly half of back-to-school shoppers will research, compare prices on mobile
However, just 36.5% said they plan to purchase products on a mobile device, a Coresight study finds.
By Tatiana Walk-Morris • Aug. 9, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams • Aug. 9, 2019 -
Marriott's Aloft Hotels launches 'money-can't-buy experiences' for loyalty members
The hotel also unveiled a collaboration with "GIF-ITI" street artist INSA on an interactive art experience for mobile users.
By Robert Williams • Aug. 9, 2019 -
InMarket acquires Thinknear as location-based marketing industry consolidates
The merger follows Foursquare's purchase of location-tracking firm Placed from Snap in June.
By Robert Williams • Aug. 9, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Barry Levine • Aug. 9, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 9, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 9, 2019
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