Mobile: Page 107
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Study: Mobile app inbox messages outperform push notifications
The latter sees low open rates because its content mostly consists of alerts, like breaking news, that don't require additional user action.
By Robert Williams • Aug. 22, 2019 -
Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
By Robert Williams • Aug. 22, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
Spotify
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019 -
HSBC hires flash mobs to hype tap-and-go tech
The bank is using New York's new cardless subway network to drum up awareness of its contactless cards.
By Dan Ennis • Aug. 21, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
In-app ad impressions jumped 26% in Q2 on video strength, study finds
Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Flickr
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
Are mobile apps worth it for small retailers?
BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.
By Tatiana Walk-Morris • Aug. 20, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Google to wind down accelerated ad delivery in bid to bolster efficiency
Search and shopping campaigns will automatically switch to standard delivery by Oct. 1.
By Robert Williams • Aug. 20, 2019 -
Walmart cooks up 'shoppable recipes' with BuzzFeed's Tasty videos
An iOS app integration lets video viewers add entire ingredients lists to Walmart's online cart with one click.
By Robert Williams • Aug. 20, 2019 -
New Uber feature incentivizes shared rides
Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.
By Katie Pyzyk • Aug. 19, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Google pulls 85 adware-infected apps after 8M downloads
The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.
By Robert Williams • Aug. 19, 2019 -
Mighty Patch
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
Smartwatch market expands 38% in Q2 on Apple, Samsung strength
Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.
By Robert Williams • Aug. 16, 2019 -
Lay's
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Study: Texting tops email for fast marketing communication
Three-fourths of people said they read text messages in two minutes or less, compared to at least 10 minutes for email.
By Robert Williams • Aug. 16, 2019 -
Brita / Social Chain / Julie Doherty
ColumnCampaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
By Alicia Kelso • Aug. 15, 2019
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