Mobile: Page 106
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New Fitbit features Amazon's Alexa
All models also include messaging, Spotify, weather apps and Fitbit Pay, which allows users to pay without using their cards or phones.
By Tatiana Walk-Morris • Aug. 29, 2019 -
Cody Boteler/Marketing Dive
Study: Most location-based ad spending is wasted on bad targeting
Less than half of geotargeting data suppliers provided almost perfect location accuracy.
By Robert Williams • Aug. 29, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Airship acquires Apptimize to offer UX testing services
The mobile marketing startup aims to give clients a single platform for managing digital ad campaigns, including A/B testing of user experiences.
By Robert Williams • Aug. 29, 2019 -
Jersey Mike's
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
By Robert Williams • Aug. 29, 2019 -
DTC marketers see higher engagement for ads on mobile than desktop, study says
Campaigns from direct-to-consumer marketers are experiencing 25% more clicks while conversions have jumped 35% compared to a year ago.
By Robert Williams • Aug. 29, 2019 -
Mavely launches mobile shopping and affiliate app
The company lets users earn commissions on a variety of brands, including Allbirds, Everlane and Brooklinen.
By Lisa Rowan • Aug. 28, 2019 -
Android gaming gains on iOS amid rising in-app spending, study says
2020 will be the year of Android gaming, the report from Liftoff and AppsFlyer predicts.
By Robert Williams • Aug. 28, 2019 -
Criteo, MoPub see 90% jump in conversions with in-app native ads
The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.
By Robert Williams • Aug. 28, 2019 -
Candy Crush adds exclusive AR content for Samsung Galaxy phones
With special games and endorsements by two K-pop stars, Samsung targets younger consumers in its promotion for new smartphones.
By Robert Williams • Aug. 28, 2019 -
Whole Foods tops grocery ad spending in Q2
The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Manning • Aug. 27, 2019 -
Google drops to 3rd place for global smart speaker market share
Breakthroughs in smart displays may provide clues to expanding the purchasing power of the technology, says a new report.
By Lisa Rowan • Aug. 27, 2019 -
Down To Shop upgrades apps to highlight live mobile shows
Lemonade Insurance, Unbound and Rael are among the brands participating in DTS shows.
By Robert Williams • Aug. 27, 2019 -
Reebok drops Cardi B sneakers on Alexa, Google Assistant
With a voice command on the virtual assistants, fans can enter a contest to win limited-edition shoes decorated with Swarovski crystals.
By Robert Williams • Aug. 27, 2019 -
TD Ameritrade
TD Ameritrade aims for end zone with ESPN Fantasy Football app
The electronic broker is sponsoring a section on the app to show statistical trends for the teams of fantasy players.
By Robert Williams • Aug. 27, 2019 -
BarkBox personalizes musical treats on Twitter for National Dog Day
Enlisting the New York City Gay Men's Chorus, the subscription box's #PraiseDog effort includes targeted ads on Hulu, YouTube and social media.
By Robert Williams • Aug. 27, 2019 -
Busch and Big Buck Hunter put wildlife conservation in crosshairs
The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes.
By Barry Levine • Aug. 27, 2019 -
Yelp
Yelp personalizes app based on user lifestyle
The new feature lets users tailor their experience based on diet, accessibility concerns, food and drink categories and interest.
By Alicia Kelso • Aug. 27, 2019 -
7-Eleven introduces mobile checkout in NYC
Customers who use the app and accompanying 7Rewards loyalty program can skip the checkout counter.
By Lisa Rowan • Aug. 26, 2019 -
Quibi's head of advertising Tim Connolly exits amid exec shakeup
The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.
By Robert Williams • Aug. 26, 2019 -
Doritos
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
Social commerce sees highest adoption among retail technologies, study says
More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.
By Robert Williams • Aug. 26, 2019 -
Google rebrands Android, nixing dessert themes
The next generation of its mobile operating system will be plainly called Android 10, and features a refreshed, simplified logo.
By Robert Williams • Aug. 23, 2019 -
Hot Wheels
Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'
Rewarded in-game ads let players earn virtual currency for watching sponsored content.
By Robert Williams • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Study: Lack of innovation stretches phone replacement cycle to 33 months
Despite interest in 5G networks, steep device prices pose a significant barrier to entry.
By Robert Williams • Aug. 23, 2019
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