Mobile: Page 105
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Nintendo, 20th Century Fox boost results with social display ads on publisher sites
Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.
By Robert Williams • Sept. 10, 2019 -
Instagram
Facebook pilots 2 ad features to streamline social commerce
Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.
By Robert Williams • Sept. 10, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Starbucks pickup-only store to open in NYC this fall
The store concept tailored to mobile orders aligns with the brand that boasts a tech-savvy customer base.
By Alicia Kelso • Sept. 9, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.
By Robert Williams • Sept. 9, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 9, 2019 -
Puma
Puma's AR web app promotes new NYC flagship store
Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.
By Robert Williams • Sept. 9, 2019 -
Bush's Beans boosts Twitter engagement by letting 18-year-old run account
The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.
By Robert Williams • Sept. 6, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
YouTube
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 6, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 6, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 5, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 5, 2019 -
EasyJet adds voice-powered flight search to mobile app
New "Speak Now" capabilities aim to cut the time and hassle of searching for flights on smartphones.
By Robert Williams • Sept. 5, 2019 -
Ted Baker
Facebook, Wells Fargo and Bank of America top ranking for mobile messaging
Annoying or frequent communications from brands is the top reason mobile users delete apps.
By Robert Williams • Sept. 4, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.
By Robert Williams • Sept. 4, 2019 -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 4, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 4, 2019 -
Brooke Lark via Unsplash
Bazaarvoice acquires Influenster to boost online product reviews
Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.
By Robert Williams • Sept. 3, 2019 -
Opinion
From IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 3, 2019 -
Burberry partners with Apple on personalized messaging
"R Message" lets shoppers book in-store appointments, receive product advice and make purchases.
By Robert Williams • Sept. 3, 2019 -
Porsche
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Michelob Ultra goes the distance with personalized Spotify ad targeting
AB InBev's lower-calorie beer is targeting health-conscious runners through playlists and ads based on location, time of day and exercise intensity.
By Robert Williams • Aug. 30, 2019 -
The Bar Method
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019
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