Mobile: Page 104
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Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
By Robert Williams • Aug. 13, 2019 -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hinge
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
By Robert Williams • Aug. 12, 2019 -
28% of marketers struggle with in-app video delivery, study says
The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.
By Robert Williams • Aug. 12, 2019 -
Nearly half of back-to-school shoppers will research, compare prices on mobile
However, just 36.5% said they plan to purchase products on a mobile device, a Coresight study finds.
By Tatiana Walk-Morris • Aug. 9, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams • Aug. 9, 2019 -
Marriott's Aloft Hotels launches 'money-can't-buy experiences' for loyalty members
The hotel also unveiled a collaboration with "GIF-ITI" street artist INSA on an interactive art experience for mobile users.
By Robert Williams • Aug. 9, 2019 -
InMarket acquires Thinknear as location-based marketing industry consolidates
The merger follows Foursquare's purchase of location-tracking firm Placed from Snap in June.
By Robert Williams • Aug. 9, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Barry Levine • Aug. 9, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 9, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 9, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
By Robert Williams • Aug. 8, 2019 -
unsplash/freestocks
Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 8, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 8, 2019 -
Snickers spurs 42M views from Holler's branded stickers
The Mars candy converted 61,000 users into brand advocates by letting them decorate mobile messages with animated images.
By Robert Williams • Aug. 8, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 7, 2019 -
Google debuts app-ads.txt support to start blocking unauthorized ads this month
The search giant will implement the IAB Tech Lab's anti-fraud tech on its Ad Manager and AdMob mobile ad network.
By Robert Williams • Aug. 7, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 7, 2019 -
Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu
Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.
By Robert Williams • Aug. 7, 2019 -
Kmart
Kmart Australia deploys AR furniture demos in programmatic web-based ads
Working with agency Universal McCann and vendor OmniVirt, the retailer breaks with the typically app-based approach to the immersive technology.
By Peter Adams • Aug. 6, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 6, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019
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