Ad Tech: Page 91
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Apple tests promotional discounts on app subscriptions
Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.
By Robert Williams • Feb. 26, 2019 -
Oral-B connects AI-powered toothbrush to mobile apps for personalized tips
The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.
By Robert Williams • Feb. 26, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Sprint to launch 5G in 9 cities this year
The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.
By Jason Plautz • Feb. 26, 2019 -
Contactless ticketing to jump 3x by 2023, study finds
Public transportation is expected to drive most of the growth, particularly among urban consumers.
By Robert Williams • Feb. 26, 2019 -
Nike
Deep DiveWhat's behind the rise in retailer loyalty program revamps?
Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.
By Cara Salpini • Feb. 26, 2019 -
Pixabay
Microsoft, Samsung, Nokia and others join AT&T's 5G incubator
The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.
By Robert Williams • Feb. 25, 2019 -
Connected TV ad impressions jump 193% in 2018, study finds
In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.
By Erica Sweeney • Feb. 25, 2019 -
Fotolia
Consumers turn to mobile card services to manage finances
Over half of shoppers use the features in part because they can instantly freeze their cards and receive texts about potential fraud, per a PYMNTS.com report.
By Dan O'Shea • Feb. 25, 2019 -
Facebook collects sensitive personal data from apps, The Wall Street Journal reports
The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.
By Robert Williams • Feb. 25, 2019 -
Arsenal FC teams with Fantastec on blockchain collectibles app
The U.K. soccer club is letting users of the Swap app buy, collect and trade digital cards that unlock rewards and exclusive content.
By Robert Williams • Feb. 25, 2019 -
Getty Images
Deep DiveAs an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.
By Peter Adams • Feb. 25, 2019 -
P&G plans physical business incubator as part of Ventures initiative
The CPG giant is partnering with Los Angeles-based brand foundry and venture investor M13 as part of the effort.
By Peter Adams , Erica Sweeney • Feb. 25, 2019 -
Google adds video to responsive display campaigns
The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance.
By Erica Sweeney • Feb. 25, 2019 -
SMBs see most marketing potential in Alexa, survey finds
However, 38% of small- and medium-sized businesses said they don't do any kind of marketing with voice platforms.
By Robert Williams • Feb. 22, 2019 -
Apple, Goldmans Sachs to issue joint credit card with Wallet app features
In-app features including financial planning tools like setting budgets, tracking rewards and managing credit balances will be offered.
By Robert Williams • Feb. 22, 2019 -
Pixabay
Study: US will lead Asia, Europe on 5G
Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.
By Jason Plautz • Feb. 22, 2019 -
Wendy's plans to expand delivery to 80% of locations in 2019
The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.
By Robert Williams • Feb. 22, 2019 -
Report: Pinterest secretly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Marriott tests new pod format around Oscars to drive interest in Bonvoy
The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date.
By Erica Sweeney • Feb. 22, 2019 -
'Batman' AR/VR experience highlights potential of 5G
AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.
By Robert Williams • Feb. 21, 2019 -
Samsung readies 5G version of Galaxy S10 smartphones
The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.
By Robert Williams • Feb. 21, 2019 -
WPP teams with Waze on in-car ads
The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.
By Robert Williams • Feb. 21, 2019 -
Sleep Number pilots interactive Hulu ad unit that links video, email marketing
Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.
By Erica Sweeney • Feb. 21, 2019 -
DoorDash
Delivery mobile app market to hit $16.6B in 2023, report says
Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage.
By Alicia Kelso • Feb. 20, 2019 -
L'Oreal
L'Oréal taps AI for skin diagnostics
The beauty company developed the technology based on 15 years of scientific research into how skin ages.
By Dan O'Shea • Feb. 20, 2019
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