Ad Tech: Page 90
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Sam's Club
Sam's Club set to test faster Scan & Go tech
This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.
By Dan O'Shea • March 5, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.
By Peter Adams • March 5, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Macy's expands AR beauty try-ons to all app users
The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.
By Robert Williams • March 5, 2019 -
John Hazard & Lisa Burdige
ColumnComic Dive: Adpocalypse Drill
Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?
By John Hazard & Lisa Burdige • March 5, 2019 -
Levi's, Room & Board try on Pinterest's new shopping features
The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.
By Robert Williams • March 5, 2019 -
Twitter aims to boost mobile app promotions, direct response ads
In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.
By Robert Williams • March 5, 2019 -
Rodion Kutsaev
49% of retailers name in-store mobile experience a top priority
A third of shoppers said they make purchases on mobile, and 41% predicted they'll do so more frequently in the next two years, BRP found.
By Dan O'Shea • March 4, 2019 -
YouCam brings in-store AR sampling to beauty retailers
A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.
By Robert Williams • March 4, 2019 -
New Balance lets runners trade miles for beer via mobile wallet
Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.
By Robert Williams • March 4, 2019 -
Amazon ends sales of Dash buttons in push for Alexa shopping
Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.
By Robert Williams • March 4, 2019 -
Verizon
Accenture: Many business leaders doubt 5G's revolutionary capabilities
Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.
By Erica Sweeney • March 4, 2019 -
Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz
The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.
By Dan O'Shea • March 1, 2019 -
CNN unveils app for Magic Leap's AR headset
The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.
By Robert Williams • March 1, 2019 -
Getty Images
Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile
Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.
By Robert Williams • March 1, 2019 -
Lego sponsors Cartoon Network's gamified viewing app
Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.
By Robert Williams • Feb. 28, 2019 -
Study: 40% of consumers are interested in branded chatbots
Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.
By Robert Williams • Feb. 28, 2019 -
Getty Images
77% of US ad fraud classified as highly sophisticated, study finds
Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.
By Erica Sweeney • Feb. 28, 2019 -
Yelp's integration with GrubHub starts to pay off
The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.
By Alicia Kelso • Feb. 27, 2019 -
Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds
"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.
By Erica Sweeney • Feb. 27, 2019 -
Apple adds Bidalgo as partner for mobile search ad automation
The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.
By Robert Williams • Feb. 27, 2019 -
Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.
By Erica Sweeney • Feb. 27, 2019 -
Pandora Stories lets creators merge music and podcasting
John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.
By Robert Williams • Feb. 27, 2019 -
Hermes packs AR video messaging into parcel delivery
Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.
By Robert Williams • Feb. 27, 2019 -
IAB joins push for federal privacy legislation as concern over 'patchwork' state laws grows
The group is petitioning for deeper collaboration between the government and industry as well as a "new paradigm" built on different frameworks than those underpinning laws like GDPR.
By Erica Sweeney • Feb. 27, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Amazon's Escape From New York
Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on.
By John Hazard and Lisa Burdige • Feb. 26, 2019
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