Ad Tech: Page 92
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Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says
The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.
By Robert Williams • Feb. 20, 2019 -
Tide plots nationwide ambitions for mobile on-demand laundry service
Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app.
By Erica Sweeney • Feb. 20, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
TikTok
Report: TikTok tests native video ads that point to websites
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.
By Robert Williams • Feb. 19, 2019 -
USA Today
USA Today debuts AR feature for Oscar-nominated designers
"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.
By Robert Williams • Feb. 19, 2019 -
Report: Apple buys Pullstring to support voice-powered app development
The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.
By Robert Williams • Feb. 19, 2019 -
Pixabay
Norwegian Air lands 170% lower cost-per-booking with machine learning
The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.
By Erica Sweeney • Feb. 19, 2019 -
Q&A
PwC's CMO on reorganizing, diversity and why it's critical to master tech
In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies.
By Dianna Christe • Feb. 19, 2019 -
Lego haunts building blocks with AR ghosts
This week, the toymaker also started selling licensed clothes that are only available on Snapchat.
By Robert Williams • Feb. 15, 2019 -
Report: New York Times presses pause on Snapchat Discover
The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.
By Robert Williams • Feb. 15, 2019 -
Facebook opens checkbook, ad inventory on Watch, reports say
The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.
By Robert Williams • Feb. 15, 2019 -
Report: Apple buys AI marketing startup DataTiger
The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.
By Robert Williams • Feb. 15, 2019 -
Walmart
Walmart taps VR to showcase 'How to Train Your Dragon' products
Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.
By Erica Sweeney • Feb. 15, 2019 -
Kellogg sees 18% sales bump through pilot for VR merchandising tool
Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom.
By Erica Sweeney • Feb. 15, 2019 -
Walgreens accepts Alipay in 3,000 stores
Allowing Chinese travelers to use the mobile payments they're accustomed to could allow them to bypass foreign exchange rates and purchase more.
By Daphne Howland • Feb. 15, 2019 -
Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.
By Peter Adams • Feb. 14, 2019 -
Reddit expands ad products with app install push
The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.
By Robert Williams • Feb. 14, 2019 -
Business Insider integrates personalized content feed
The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.
By Robert Williams • Feb. 14, 2019 -
Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
By Robert Williams • Feb. 14, 2019 -
Fotolia
Grocers aim to capture more advertising dollars from CPGs
As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.
By Krishna Thakker • Feb. 14, 2019 -
Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend
For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.
By Erica Sweeney • Feb. 14, 2019 -
Getty Images
IPG continues impressive growth streak in Q4, signals strength in Acxiom deal
Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.
By Erica Sweeney • Feb. 14, 2019 -
Helzberg
Helzberg Diamonds debuts in-store AR feature
Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.
By Dan O'Shea • Feb. 13, 2019 -
Devils Backbone
Devils Backbone brings beer packaging to life with AR
The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.
By Robert Williams • Feb. 13, 2019 -
Kroger
Kroger launches mobile payment platform
Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.
By Jeff Wells • Feb. 13, 2019 -
Report: Apple riles media firms with proposed fees on 'Netflix for news'
The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.
By Robert Williams • Feb. 13, 2019
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