Ad Tech: Page 85
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Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Study: Facebook ad targeting still discriminates, even when marketers go broad
Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.
By Peter Adams • April 5, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Magna: Search, OOH drove record-breaking ad sales in 2018
Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.
By Erica Sweeney • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Black (Koltun) , Robert Williams • April 5, 2019 -
Report: Amazon readies Alexa-powered earbuds
The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.
By Robert Williams • April 5, 2019 -
Verizon unveils programmatic DOOH offering as channel's growth climbs
Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.
By Erica Sweeney • April 5, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 4, 2019 -
Reebok
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.
By Cara Salpini • April 4, 2019 -
Getty
84% of B2B marketers expect to see value from AI investments within a year, study finds
Just 18% of B2B marketers and sales professionals are currently using AI, with 66% planning, evaluating or implementing an AI system.
By Erica Sweeney • April 4, 2019 -
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 4, 2019 -
Pandora presses play on voice-activated ads
The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.
By Robert Williams • April 4, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 4, 2019 -
Peter Adams for Marketing Dive
Agency leaders see opportunity — and risks — in marketers' data privacy turmoil
As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.
By Peter Adams • April 4, 2019 -
Molson Coors unveils direct-to-consumer shopping platform
The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.
By Jessi Devenyns • April 3, 2019 -
US Bank updates iPhone app to help millennials
A "money mentorship" feature aims to help customers analyze their spending habits in real time.
By Robert Williams • April 3, 2019 -
EBay shuts down Commerce Network to focus on first-party advertising
The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network.
By Erica Sweeney • April 3, 2019 -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 3, 2019 -
Walmart launches voice-activated grocery shopping
A new service lets customers order groceries from their Google Assistant-enabled devices.
By Krishna Thakker • April 2, 2019 -
Nearly all financial apps have security flaws that leave data vulnerable, study finds
A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.
By Robert Williams • April 2, 2019 -
IAB
Unilever mulls ending CMO position with Weed's retirement, The Drum reports
Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.
By Peter Adams • April 2, 2019 -
McDonald's brings tech to the table with $3.7M investment in app developer
The chain's latest investment will give it a competitive edge by gaining access to new tech that will enhance the customer experience and drive sales.
By Julie Littman • April 2, 2019 -
Ad Age: Instagram pitches IGTV ads for creators
Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.
By Robert Williams • April 2, 2019 -
Study: Half of marketers struggle with martech focused on personalization, optimization
Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.
By Erica Sweeney • April 2, 2019 -
Chipotle spurs 5x surge in loyalty app downloads, analyst says
Within a week of the nationwide rollout, Chipotle Rewards registered its one-millionth member, according to an industry analyst at Barclays Capital.
By Robert Williams • April 2, 2019 -
Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover
Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.
By Erica Sweeney • April 2, 2019
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