Ad Tech: Page 86
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Opinion
Strategies for an organically habit-forming mobile app
The apps that catch on are those that earn a certain trust with their users to keep them coming back, writes Eddie Geller, CEO of baby book app Tinybeans.
By Eddie Geller • April 2, 2019 -
Study: Mobile ads get most attention while people watch TV
More than half of U.S. adults said brand familiarity is the top reason to pay attention to an ad seen on a smartphone.
By Robert Williams • April 1, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
IDC: AR/VR headset shipments to surge 54% this year
AR headset shipments will outpace those for VR devices, which have a bigger base of installations among gaming platforms.
By Robert Williams • April 1, 2019 -
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Moolah, SurgePhone offer ad-supported mobile service
Mobile users can get free mobile service in exchange for watching ads.
By Robert Williams • April 1, 2019 -
Apple to shut down Texture as Apple News Plus starts
The shutdown leaves Android and Amazon Fire HD subscribers without access to the digital newsstand service.
By Robert Williams • April 1, 2019 -
Getty Images
Publicis completes $4B purchase of Epsilon as data marketing race heats up
The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.
By Peter Adams • Updated July 2, 2019 -
Sizmek files for Chapter 11 bankruptcy amid programmatic challenges
The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.
By Erica Sweeney • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
Study: Mobile app spending to double to $156B by 2023
Latin America and Africa will show the fastest growth rates as developing markets enter the smartphone era.
By Robert Williams • March 29, 2019 -
Postmates' latest partnership brings in-app food ordering to Coachella
A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.
By Kevin Whiteley • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
Paul Hanaoka
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • March 28, 2019 -
Square brings in-seat food ordering to Washington Nationals fans
Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.
By Robert Williams • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
NBA lets Magic Leap users watch live AR basketball
The app shows games, team information and player statistics on several computer-generated displays.
By Robert Williams • March 27, 2019 -
Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says
The media company outlines steps marketers can take to break through several challenges related to blockchain and realize the technology's benefits.
By Erica Sweeney • March 27, 2019 -
Cargo
Aveeno gives away face masks as Cargo rides into new markets
Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.
By Robert Williams • March 27, 2019 -
Instagram
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Getty Images
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019 -
Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand
The news closely follows the platform's $337 million dual purchase of the network Gimlet Media and production shop Anchor.
By Peter Adams • March 26, 2019 -
Courtesy of PRNewswire/McDonald's
McDonald's buys Dynamic Yield for $300M to improve drive-thru experience
Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic.
By Julie Littman • March 26, 2019 -
Apple unveils mostly ad-free content services for entertainment, gaming
The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.
By Robert Williams • March 26, 2019 -
NFL, Verizon pen 2-year deal to bring 5G into stadiums
The organizations will develop in-stadium mobile features for sports fans who attend live games.
By Robert Williams • March 26, 2019 -
Opinion
Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us
While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.
By Tim Burke • March 26, 2019
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